A set of rules allowing separate software applications to communicate with one another.
Business-to-business-to-customer SaaS. This is a blend of B2B and B2C, where a business provides its software services to another business, but ultimately, the end users are customers. An example could be a payment gateway service that integrates with online stores to facilitate transactions, serving both businesses and their customers.
Short for business-to-business SaaS, this refers to software services provided to other businesses to streamline their processes. For instance, a cloud-based project management tool that businesses use to coordinate teams, track tasks, and manage projects.
Short for business-to-customer SaaS, this refers to software services delivered directly to customers. For example, an online streaming service that customers use to watch their favorite movies and shows.
SaaS solutions that provide services across various industries, such as accounting or customer relationship management.
The process of enabling separate software applications to share data and functions, enhancing productivity and user experience.
Software as a Service, or SaaS, is a cloud-based software distribution model. Users access the software over the internet on a subscription basis rather than buying and installing it on individual computers.
Short for "Software Development Kit," this is a collection of tools and programs developers use to build applications.
The overall experience a person has using your software, particularly in terms of how easy or pleasing it is to use.
The process of determining the most effective marketing channels for investment.
A unique business image that differentiates itself from the competition. Several key factors affect your brand and brand image, including design, symbolism, and wording.
A brand's visible elements, like design, logo, and color scheme, that identify and distinguish the brand in consumers' minds.
The process of establishing a unique brand for your business. Thorough competitor research, a clearly-defined target audience, and an understanding of your product's unique benefits are essential to creating an effective brand.
A prompt that encourages users to take some specified action, typically in the form of a button or link.
A method of engaging with website visitors and customers in a real-time conversation through chatbots, live chat, or voice assistants.
Content designed to garner attention and encourage users to click on a link to a particular web page.
Marketing that relies on data and insights from closed-loop reporting--information that comes directly from lead actions.
Bucketing your customer base into segments that are relevant to marketing, like age, gender, interests, and spending habits.
A data-driven marketing strategy that creates awareness and interest in a business's products.
A type of advertising where companies talk directly to people through a number of different channels.
Google's web analytics platform that tracks your website and app data and produces reports that offer insight into business performance.
A marketing methodology that attracts customers through the creation of content and experiences that are valuable and tailored to them.
Promoting your product through endorsements from influencers–individuals who are viewed as experts in their niche and have an established loyal following.
Also known as bottom of funnel marketing, this strategy focuses on converting leads who are close to making a purchase decision.
A means of promoting your business to potential customers, like websites, social media, and email.
Any kind of advertising that promotes a business' products through mobile devices like smartphones and tablets.
The practice of engaging customers through various direct and indirect communication channels.
Omnichannel marketing provides a seamless, integrated customer experience across all channels. This strategy interconnects every platform, creating a unified message and experience for users.
Any type of marketing where a business reaches out to potential customers to generate interest in its products.
The practice of creating personalized customer experiences by presenting content based on data collected from the user.
The strategy behind bringing a product to market and overseeing its overall success.
A marketing method where current customers of a business are incentivized to recommend it to their friends, family, and contacts.
The influence that the actions and attitudes of others have on your own behavior and decisions. In businesses, social proof (often in the form of reviews and statistics) is a powerful mechanism for earning credibility with potential customers.
A specific group of individuals determined to be the intended recipient of an advertisement or message–e.g., companies in a particular industry or professionals in a certain job role who can benefit from using your software.
Marketing efforts aimed at raising awareness and attracting as many potential customers as possible. In SaaS businesses, this often involves offering useful content or free trials.
Tags added to a URL to track the performance of campaigns and content. They provide details about where the traffic comes from.
Techniques that exploit weaknesses in search engine algorithms to gain higher rankings. They're usually against search engine guidelines and risk penalties.
A metric that predicts the probability an entire web domain will rank in search results. Created by Moz, this score ranges from 1 to 100, with higher scores suggesting a better ability to rank. DA is calculated by assessing several factors, like linking root domains and the number of links.
A metric created by Ahrefs that rates a website's backlink profile strength on a 1-100 scale, with higher scores indicating stronger backlink profiles.
Google uses these factors to assess the quality of a web page's content and assign an appropriate ranking.
A measure in SEO, keyword density refers to how often a keyword or phrase appears on a web page relative to the total word count. It's expressed as a percentage. High keyword density indicates a page is highly relevant to that keyword.
An estimation of how difficult it would be to rank toward the top of search results for a specific keyword.
The act of researching, analyzing, and selecting the best keywords to drive traffic from search engines.
How prominently keywords appear on a web page, including placement in titles, headings, or the beginning of sentences.
The process of finding and analyzing terms users enter into search engines to target with SEO.
Overusing keywords on a web page in an attempt to boost rankings, a black hat SEO tactic subject to penalties from search engines.
A highly specific search phrase with three or more words. They typically have less competition and target a more specific audience.
An HTML element providing a brief summary of a web page's content. It appears under the page title in search results and is crucial for helping the user understand how relevant a page is for their query.
Code snippets that describe the content of a web page to search engines. They can include title tags, meta descriptions, and keyword tags.
Techniques used to improve a site's position in the SERPs through external factors like backlinks from other sites.
Visitors who reach your website through unpaid search results rather than paid advertisements.
When users rapidly bounce back and forth between search results and result pages due to dissatisfaction with the found content.
A graph that shows the demand for a particular search query, typically skewed with a high number of searches for a small number of popular terms.
A digital tool that retrieves and organizes content from the internet based on user search queries. It sifts through a vast amount of information to provide the most relevant results, typically displayed as a list of links called search engine results pages (SERPs). Examples include platforms like Google, Bing, and Yahoo.
The process of enhancing a website's visibility in search engine results, driving more organic (unpaid) traffic to the site.
The page a search engine displays in response to a user's query. It contains both paid and organic listings.
The purpose behind a user's search query, such as to find information, make a purchase, or visit a specific website.
Search engines' attempt to generate more accurate results by understanding searcher intent and the contextual meaning of terms.
Elements of a search engine results page (SERP) other than traditional organic results, like rich snippets, paid ads, or knowledge panels.
An HTML element specifying a web page's title, often visible in search results and browser tabs. Title tags are a ranking factor, so it's vital to ensure yours are accurate and keyword-targeted.
Optimization strategies for improving a website's visibility for voice-activated searches.
A bot that methodically browses the internet, typically used by search engines to index and rank web pages.
The process of a search engine adding web content to its index, which includes "crawling" web pages and looking at keywords, metadata, and other signals to decide where to rank content, if at all.
301 is a permanent redirect from one URL to another, while 302 is a temporary redirect. Both pass link equity but are used in different situations.
An HTTP status code that means the page a user is trying to reach cannot be found on the server.
AMP is an open-source HTML framework developed by Google. It's designed to create web pages that load quickly and smoothly on mobile devices, optimizing the user experience and ensuring mobile-friendly design.
This is an HTML element used to prevent duplicate content issues. It does this by specifying a web page's "canonical" or "preferred" version to search engines.
The official URL for a page to be indexed by search engines when there are multiple URLs with similar content.
Showing different versions of content to search engine crawlers and users in an effort to deceive search engines and gain a better ranking. This is a black hat SEO practice.
The number of pages Googlebot will crawl on your site within a given timeframe. It can impact your site's visibility in search.
Content that exists on the internet in several places. It can hurt the site's SEO as search engines might not know which version to include/exclude from their indices.
A tool provided by Google that allows website owners to check their site's indexing status and optimize visibility.
Text that search engines can read but humans can't. It's generally considered a black-hat SEO practice and can lead to penalties.
An HTML meta tag used to indicate the language and geographical targeting of a web page, helping search engines to serve the correct version to users based on location and language.
HTML is the standard markup language used to design web documents for display in a browser. It forms the structural backbone of web pages, defining elements like headings, paragraphs, and links.
The process by which browsers convert JavaScript into a viewable website, which is necessary for pages built with JavaScript.
Google's practice of using a web page's mobile version for indexing and ranking. It emphasizes the importance of mobile-friendly design in improving the search experience for mobile users.
The use of technology, automation, and data to make SEO-related decisions and create web pages at scale.
A file on your website's server that lets search engine crawlers know which pages they should or shouldn't visit.
Files that record server activity and status information, useful for troubleshooting and understanding user behavior.
A type of digital certificate that provides authentication for a website and enables an encrypted connection to protect user data.
A standardized format for providing extra information about a web page. It helps classify the page content for search engines, enhancing SEO.
Improving a website's technical aspects, like site speed and crawlability, to help it rank higher in search.
These are broad topics under which blog posts are grouped. Categories help to organize your content and allow users to find related posts easily. They give an indication of what the main topics of your blog are and enhance the user experience by structuring your content in a meaningful way.
This is the structure and design of your blog page. A blog layout can include elements like the header, footer, sidebar, and main content area. It might also include the positioning of the blog post title, author name, publication date, categories, tags, social sharing buttons, comments, and navigation elements. An optimized blog layout helps users easily read and navigate your content, enhancing user experience and engagement.
These are specific terms assigned to blog posts to describe the content more precisely than categories. Tags can include things like the names of people in the post, specific topics covered, or other specific and relevant details. They help search engines better understand your content and users find the information they're looking for.
A content marketing strategy with a focus on telling interesting, journalism-style stories about your brand to engage readers.
A detailed analysis or story that demonstrates the value of your business and products, an effective form of social proof helping to persuade potential customers to convert.
The analysis of relevant content metrics like views, interactions, and shares to gain insights into a piece of content’s performance.
Analyzing all content on a website to help evaluate and steer changes in content strategy and production.
A schedule for the content a business plans to create and publish. It’s used to plan your content marketing strategy and may specify crucial details like content format, content title and description, publishing date, and target keyword.
The process of discovering and sharing valuable and relevant content from other brands with your own followers.
The actions users take on a piece of content, like comments, shares, likes, and subscriptions.
Analyzing your existing content to find content “gaps” that you can fill to more comprehensively serve your target customer and guide them to conversion.
The process of making your content relevant to a specific audience in a specific locale.
A software that enables users to create, edit, organize, and publish digital content on the web without needing extensive technical knowledge.
This strategic marketing tactic focuses on crafting, disseminating, and distributing purposeful, relevant, and consistent content to captivate and keep a specific audience, ultimately leading to profitable consumer behavior.
This entails enhancing content to improve SEO rankings, engagement, and readability. It includes refining elements like keywords, meta tags, titles, internal and external links, and image alt text.
This is a guide or structure for content creation. It offers a comprehensive framework outlining the main ideas and supportive details for content, aiding in its logical organization.
This is an extensive and instructive piece of content on a distinct topic that can be segmented into several smaller related pieces. It is a fundamental part of a topic cluster content strategy, supporting SEO and thought leadership.
The act of spreading content to gain a larger audience reach. It could involve multiple channels like email newsletters, social media, influencer marketing, or paid advertising to increase the visibility and engagement of the content.
An audit process where a website's underperforming content is either removed or enhanced. This can improve the website's SEO performance by redirecting resources to content that is of higher quality and more relevant.
The act of updating or revising content to maintain its relevance, accuracy, and usefulness. It may include adding new data, optimizing for SEO, updating images, or making readability improvements to boost content performance.
The method of adjusting and adapting existing content into different formats or for different mediums. For instance, repurposing a blog post into an infographic, video, or podcast allows for a wider audience reach.
The process of optimizing content with SEO practices to increase its search engine visibility. Techniques like keyword and meta data optimization, backlinking, and readability enhancements are used to boost search engine rankings.
A strategic plan directing the creation, management, and delivery of valuable and usable content. It entails understanding the audience's needs, setting content goals, and selecting the most suitable channels and formats for distribution.
A practice where content is republished on different websites to gain a larger audience. While the content remains the same, a link back to the original source is included to improve SEO and extend reach.
These are digital versions of books used frequently in content marketing to offer valuable insights, establish expertise, and gather leads. Typically more comprehensive than blog posts, they delve into a specific topic in great detail.
A model representing the user's journey from the first interaction with your brand to conversion.
Visual presentations of information with the aim of making complex data more easily understandable and digestible.
A standalone web page where a user "lands" after clicking a link. This could be an email link or an ad on a search engine or social medial platform.
The art of writing content that ranks well in search engines. It includes the use of keywords and keyword phrases to help improve a website's visibility.
Tapping into the talent, expertise, and passion within your business to create content that answers the most prominent questions your target audience faces.
A group of interlinked web pages. They're built around one piece of pillar content targeting a broad topic, linking to several related but more narrowly-focused pages.
This refers to clickable text in a hyperlink. According to SEO best practices, this text should be pertinent to the destination page as opposed to generic or vague text.
A link from one domain to another. Backlinks are essential for SEO as they signal to search engines that other sites value your content.
The practice of getting other websites to link to your website, which can improve its SEO.
The tactic of finding resources in your industry that are no longer live, recreating a version of the content, and telling anyone linking to the dead resource to instead link to your recreated content.
A link that is within the body of content and is likely surrounded by other content related to the website it links to.
The practice of linking between two sites or between two pages on the same domain. If accomplished correctly, it can enhance SEO and help users navigate the site more easily.
The practice of linking to a specific, indexed piece of content on a website rather than the homepage.
A link's default state that allows search engines to follow it and pass link equity to help improve the ranking of the linked page.
Links that point from one domain to a page on a different domain. They are crucial for SEO as they signify a vote of confidence from one domain to another.
Writing content for another company's website, often to build relationships, exposure, authority, and links.
Links on a page to another one on the same domain, helping to build site architecture and spread link equity.
Content on a website specifically designed to attract or "bait" backlinks from other sites.
The process of gaining links from other websites to your own. When accomplished properly, it's an excellent way to drive traffic to your site and enhance its authority.
A strategy where two (or more) websites agree to hyperlink to each other to boost SEO, considered an outdated and spammy practice by modern SEO standards.
A group of websites that all hyperlink to every other site in the group. Link farming is considered a form of spam and is not recommended.
A slang term referring to the SEO value a hyperlink offers a particular website or web page.
The portfolio of links directing to your website. A healthy link profile has diverse, high-quality links and is essential for achieving high SEO rankings.
The process of finding, fixing, or replacing broken links pointing to your site or those that should be linking to you but aren't.
The rate at which your website gains backlinks, a factor taken into consideration by search engines when ranking sites.
An HTML attribute instructing search engine crawlers that a hyperlink should not affect the ranking of the target link.
A network of authoritative websites used to build links to a particular website. This practice is used to manipulate search engine rankings and goes against Google's guidelines.
Links from low-quality, untrusted, spammy, penalized websites that can harm your website's search rankings. It's important to keep an eye on and disavow toxic links.
Mutual links between two websites to ensure mutual traffic, often seen as a low-value form of link building.
An attribute that identifies links that were created as part of sponsorships, advertisements, and similar partnerships.
This attribute value is recommended for links contained in user-generated content, like comments and forum posts.
A process where advertisers bid for the right to have their ad shown to a specific audience. The highest bid, along with other factors like ad quality, determines which ad gets shown.
A set of advertisements that center around a single message and are used to achieve a particular goal, like driving new sign-ups or boosting a promotional event.
A set of keywords, ads, and bids that is part of a campaign in your PPC account. A campaign can contain one or several ad groups.
A value used to determine the position of your ad in search results and whether your ads will show at all.
This refers to the way multiple ads in a particular ad set are delivered to your target audience.
This allows Google Ads to automatically adjust your bid settings to optimize for your campaign goals.
An online marketing method that uses a user's web-browsing behavior, such as the pages they visit or the searches they make, to determine which ads to display.
The way you choose to bid for your ads, including manually setting your bids or using Google Ads' automated bidding strategies.
In digital advertising, broad match is a keyword match type that displays ads for searches including misspellings, synonyms, related queries, and other relevant variations of the chosen keyword.
The act of intentionally clicking on pay-per-click ads to increase costs for the advertiser.
The ratio of individuals who click a particular link compared to the total number of users who viewed the page or campaign.
The average amount you pay for each action someone takes on your website after clicking on your ad.
An ad-targeting option that allows advertisers to target a specific group of customers or prospects by using identifiers like email addresses or user IDs.
The practice of scheduling online ads to run at certain times of the day to best target an audience.
A method of categorizing and targeting an audience according to demographic information like age, gender, location, income, and education level.
The exact URL within your ad that people get directed to after they click on your ad.
A network of more than 2 million websites, videos, and apps where you can display advertisements.
An advanced Google Ads feature that updates ad copy to match a user's specific search query.
A metric that measures the level of interaction content receives from an audience. It factors in actions like likes, shares, comments, or clicks on a post or ad.
Google's online advertising platform allows businesses to display ads on Google's search engine results pages and its network of partner sites.
The number of times your content is displayed, regardless of whether it was clicked. It's a key metric for understanding the reach of your online ads or posts.
A metric that compares the impressions your ads receive to the total number they could have gotten.
Advertising to individuals specifically interested in certain topics or products. It uses online data to group individuals together based on shared interests.
A Google Ads tool for new or experienced advertisers to search for keywords and see their performance and relevance over time.
A group of people who share characteristics with your current customers, allowing you to target similar potential customers.
Previously known as Bing Ads, it's Microsoft's search advertising platform allowing ads to appear on Bing search results and its partner networks.
Ads that match the appearance, feel, and function of the media where they are displayed, making them less obtrusive.
Keywords that prevent your ad from displaying when a certain word or phrase is searched.
Advertising for which a payment is made to display promotional content on various media channels.
A method of digital advertising where you pay to display your ads in search engine results when specific keywords are entered.
Using paid promotional tactics on social media channels to reach a specific audience.
An online advertising model where advertisers pay each time a user clicks on one of their ads.
A keyword setting that allows you to display your ad only when someone searches for the exact keyword or close variants of the exact keyword.
Google's rating of your keywords, landing pages, and PPC campaigns in terms of quality and relevance.
A form of online advertising that involves targeting users who have previously visited your website.
A group of websites where your ads can appear, including Google search sites and non-Google search sites.
The section of a web page that is visible without scrolling. It plays a pivotal role in UX and SEO.
A description of an image on a web page that users and search engines can read.
The portion of a web page that the user must scroll to see. It's often used to hold less immediately relevant or supplementary information.
A secondary navigation scheme that reveals the user's location in a website's hierarchy.
A stylesheet language used to describe the look and formatting of an HTML document.
A set of specific variables that Google considers essential in a web page's overall user experience.
The measure of how long a visitor stays on a web page before returning to the SERP. It can impact SEO as it indicates content quality.
A small icon representing your website, most commonly found in the web browser's address bar. They're also used in lists of bookmarks, tab labels, and mobile apps.
Google's tag management system that allows you to manage JavaScript and HTML tags for tracking and analytics.
A data visualization tool that shows the places on a web page where users most frequently move the mouse or click.
A large, featured image placed prominently on a web page, usually at the top (above the fold). It's often the first visual element a visitor encounters on the site. The hero image can be a static or dynamic graphic, and it plays a key role in grabbing user attention and conveying the site's purpose or brand message.
Organizing and labeling content on your website to support usability and findability.
The process of modifying elements on a specific landing page to boost conversion rates. This includes altering design, content, and user pathways to make it more appealing and effective.
The time it takes for a web page to fully display on a user's browser. It's a critical factor in user experience and search engine rankings.
This is the primary tool on a website that guides visitors to the key sections of the site. Usually displayed at the top of the web page, the main navigation includes links to the most important pages like home, about us, services, contact, etc. It's a vital part of website user experience (UX) as it helps users easily navigate your site and find the information they need.
Small animations or design elements that guide a user and give feedback on their actions. They improve the overall UX and provide a sense of accomplishment when interacting with the site.
A design strategy that says websites should be designed for mobile devices first, then adapted to larger screens like desktops and laptops.
The combination of text, audio, still images, animation, video, or interactivity content forms on a website. It can enhance the user experience when used effectively.
A tool from Google that analyzes a web page's content and generates suggestions to make that page faster.
A count of how many times a specific web page is loaded or reloaded in a browser. Every time a user opens a page on your website, it is tracked as one page view.
A web design approach using HTML and CSS to automatically format web pages to appear well on all devices. It's essential for ensuring an optimal user experience.
A type of web feed enabling user access to online content updates in a standardized, computer-readable format.
A measurement of how far users scroll down individual web pages. It's helpful for understanding user behavior and optimizing web page design.
Refers to a single visit by a user on your website. During a session, all the interactions made by a user, like page views, transactions, and form submissions, are grouped together.
The points of contact between a business and a customer. In terms of a website, this might be an email newsletter sign-up, a contact form, or a chatbot.
A person who visits a site at least once within the reporting period. Each visitor is counted only once in the reporting period.
The measure of a user's ability to utilize a product to achieve a specific goal effectively and satisfactorily.
The path a user takes on a website as they navigate from start to finish. It helps in understanding and improving the user experience.
The collection, reporting, and analysis of website data to understand and optimize site performance.
Removing barriers that inhibit the ability of individuals with disabilities to access and interact with a website.
A visual guide that represents the skeletal framework of a website that's used to plan the site's structure and functionality.
The overall experience a user has while interacting with a website, including its ease of use, accessibility, and efficiency.
The user interface of a website refers to the elements that allow a user to interact with the site. This includes buttons, menus, forms, and other interactive components. The design of a website's UI plays a crucial role in the user experience, as it affects the ease with which users can find information, complete tasks, and achieve their goals on the site. In a SaaS context, a well-designed UI can enhance product usability and customer satisfaction.
Similar to monthly recurring revenue (MRR), ARR is the amount of contracted recurring revenue over a one-year period.
Unlike Annual Recurring Revenue (ARR), which only considers recurring revenue, ARRR includes all revenue.
ACV is the average revenue generated per contract on a yearly basis, often used as a benchmark in SaaS and other subscription-based businesses.
ARPU is the revenue generated per user or unit, typically calculated on a monthly or yearly basis.
How long it takes for a company to earn back its Customer Acquisition Cost (CAC) through its gross margins.
Evaluating your competitors to determine their strategies and use that information to improve your own business strategies.
This metric tracks the percentage of users who take a desired action. This could be a visitor to your website signing up for a free trial, a free user upgrading to a paid plan, or a current customer renewing their subscription. Conversion rates allow businesses to measure the effectiveness of their sales and marketing strategies.
A sales approach that aims to get a customer to spend more by purchasing a related or complementary product. In the SaaS context, this might involve suggesting another software solution that works well with the product the customer is buying or using.
The process of attracting and converting new customers to your product or service.
CAC is the total cost of sales and marketing efforts to acquire a new customer. It's calculated by dividing total acquisition expenses by the number of new customers during a specific time period.
Grouping users based on shared characteristics, like sign-up date or behavior, to analyze their actions over time.
Integrating digital technology into all business areas, fundamentally transforming how you operate and deliver value to customers.
This refers to the process and strategies used to get users to use newly released features of a software product.
A pricing strategy where a product is offered free of charge, but additional solutions or features are available for purchase.
A version of your product that is offered for free to allow new users to try it for a specified period of time.
The plan a company uses to sell its products to customers, including sales and marketing strategies.
The process of rapidly experimenting across marketing channels and product development to determine the most effective ways to grow a business.
A detailed description of a company's perfect customer, including firmographic and behavioral characteristics.
A marketing tool that provides value to potential users in exchange for their contact information, usually an email address. A lead magnet's primary purpose is to create a sales lead for follow-up contact to convert prospects into customers. For SaaS businesses, examples of lead magnets could be a free trial, a free tool, or a valuable piece of industry research.
Ranking leads against a scale that represents the perceived value each one means for the organization.
A lead deemed more likely to convert than others based on lead intelligence and behaviors that signify buying intent.
The amount of revenue that a business can expect to earn on a monthly basis.
A specialized market segment that is targeted to meet a specific, focused need of a particular group of customers. For example, a SaaS company may offer a specialized project management tool tailored specifically for remote software development teams, addressing their unique needs and workflow.
A framework for setting and tracking goals and outcomes. Objectives are what you want to achieve; key results are how you measure the progress made toward your objectives.
PLG is a go-to-market strategy that relies on product features and usage as the primary drivers of customer acquisition, conversion, and expansion.
The extent to which a product fulfills a market demand. It is often considered achieved when the product has established a sustainable place in the market.
The stages through which goods or services pass from the time they are first introduced to the market until they are taken out of the market.
A potential customer who has displayed interest in a product and meets the company's ideal customer profile.
The percentage of customers who choose to renew their subscription during a given time period.
This is the series of predictable phases that occur from the initial contact with a potential customer to closing a sale in a SaaS company.
A prospective customer who has been researched, vetted, and deemed ready for the next stage in the sales process, first by the marketing team and then by the sales team.
A visual way to monitor the sales process, tracking customers' journeys through different sales stages from initial contact to final conversion.
A prospective customer who has been researched and vetted by both marketing and sales teams and is deemed ready for the next stage in the sales process.
A clear statement that describes the unique benefit your product offers, how it solves customers' needs, and what distinguishes it from competitors.
A sales strategy where you encourage a customer to purchase a higher-end product, an upgrade, or an additional feature to make a more profitable sale. An example would be encouraging a customer to move from a basic to a premium subscription plan.
The stages a user goes through from the first point of contact to becoming a customer and beyond.
A set of rules allowing separate software applications to communicate with one another.
Business-to-business-to-customer SaaS. This is a blend of B2B and B2C, where a business provides its software services to another business, but ultimately, the end users are customers. An example could be a payment gateway service that integrates with online stores to facilitate transactions, serving both businesses and their customers.
Short for business-to-business SaaS, this refers to software services provided to other businesses to streamline their processes. For instance, a cloud-based project management tool that businesses use to coordinate teams, track tasks, and manage projects.
Short for business-to-customer SaaS, this refers to software services delivered directly to customers. For example, an online streaming service that customers use to watch their favorite movies and shows.
SaaS solutions that provide services across various industries, such as accounting or customer relationship management.
The process of enabling separate software applications to share data and functions, enhancing productivity and user experience.
Software as a Service, or SaaS, is a cloud-based software distribution model. Users access the software over the internet on a subscription basis rather than buying and installing it on individual computers.
Short for "Software Development Kit," this is a collection of tools and programs developers use to build applications.
The overall experience a person has using your software, particularly in terms of how easy or pleasing it is to use.
The use of AI to improve customer interactions, such as through chatbots or predictive personalization.
The use of AI to enhance marketing efforts. This can include using AI to write content, create personalized advertisements, and improve data analysis.
Computer systems capable of performing tasks typically requiring human intelligence. AI can enhance a SaaS product by automating tasks, providing intelligent insights, or powering chatbots.
AI software designed to interact with humans in natural language, improving customer service and engagement.
A subset of AI where machines use data to make predictions or decisions without being explicitly programmed. It can improve user experience by personalizing services based on user behavior.
AI technology that helps computers understand, interpret, and generate human language, enhancing chatbot functionality in SaaS products.
The use of AI to analyze user behavior and provide customized recommendations.
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Social Media Marketing
This involves managing and nurturing the online interactions of your community on social media platforms. It can involve responding to comments, managing crises, or starting discussions to engage the audience.
A social platform for sharing information and interacting with other users, making it a powerful platform for businesses to cultivate their brand, connect with their audience, generate leads, and drive website traffic.
A word or phrase that follows a hash symbol (#), used on social media to identify messages on a specific topic.
A social platform owned by Facebook where users share photos and videos, offering businesses the opportunity to visually promote their products and tell their stories more personally. SaaS businesses can use Instagram to demonstrate their software in action, share customer testimonials, and engage with their audience.
A professional networking platform for career and business professionals. It allows for networking, lead generation, and content sharing, like blog posts, industry news, and company updates.
The number of unique people who view your content without paid distribution.
Posts on social media that are paid to reach a larger audience or target specific groups.
Monitoring your brand's social media channels for any customer feedback, direct brand mentions, or discussions around specific keywords, topics, competitors, or industries.
Using social media channels to connect with your audience, build your brand, drive sales, and boost website traffic.
Social media analytics refers to the process of gathering and analyzing data from social media platforms to evaluate content performance and derive insights for informed decision-making.
This refers to the interactions people have with your social media content, such as likes, shares, comments, or retweets. It's a measure of the impact and effectiveness of your social media content.
The use of a number of methods to increase brand awareness and visibility through social media networks, similar to SEO but for social media.
This is an overview or plan of everything you hope to achieve on social media platforms, designed to guide your actions and gauge the success of your endeavors.
A social media platform for creating and sharing short video content. While traditionally popular with a younger audience, its user base is expanding. Businesses can use TikTok to build brand awareness and showcase a more fun and human side of their business.
This is content—like text, videos, images, reviews, etc.—created by users of an online platform, often publicly available. Brands often leverage UGC in their social media strategy for its authenticity and to build community.