We've helped hundreds of SaaS businesses over 15 years quickly and predictably scale their lead generation with our paid advertising services. See how we can help you generate and capture demand today!
"Everyone that I meet at SimpleTiger is so on-point and has our best interest at mind."
Always appear at the top of Google searches with our PPC and SEO services.
Be where the attention is. Launch lead-gen ads on Facebook, Instagram, and LinkedIn.
We audit, optimize, and manage your accounts so you can sit back and see the results come in.
Transparent real-time reporting so you always have access to your data and see where your ad spend is going.
Build high-converting landing pages and ad creative to perform on every platform.
We uncover the greatest growth levers for our clients through an efficient and organized strategic process we’ve perfected over 15 years of being industry-leading B2B SaaS marketers.
We’re 100% SaaS-focused, it’s not just another industry for us.
We’ve built proven PPC playbooks and strategies that work specifically for SaaS.
Our projects are led by strategists, not account managers, your calls will be with someone who knows your business and how to grow it.
Our services work best when used in unison. Insights from SEO & PPC feed together to create incredible synergy and efficiency.
Our proprietary data intelligence powers our keyword and content targeting for PPC and SEO, leading to efficient, immediate action on every project.
We go where the attention is. Acquire leads from everywhere your potential customers interact, through search or social.
Our reporting is open and always available, allowing you to track the performance of your accounts at any time.
We don't have any hidden fees, just an up-front, transparent pricing structure. See our pricing for more details.
We perform keyword research using our proprietary tools & process, followed by setting up your ad account or optimizing an existing ad account using our data intelligence and proprietary playbooks. The immediate goal is to give you noticeable results within the first 30 days, either from a new account or by optimizing the efficiency and effectiveness of current ad accounts.
We constantly iterate your paid search campaigns, optimizing them to improve efficiency in ad spend, cost-per-click, and click-through-rates. We will iterate ad copy, creative, targeting, and even landing pages as need be throughout the project to get the absolute most out of your ad budget to drive predictable growth in revenue.
We fully manage your projects, keeping a close eye on performance and using data to adapt as needed. We send monthly strategy-led performance reports, as well as give direct access to our live dashboard so that you can check on your PPC campaigns at any time. With 24/7 direct access to your PPC manager via Slack, you can ask questions, change budgets, and adjust campaigns at any time.
Schedule a Discovery Call and see how we've helped hundreds of SaaS companies grow!
See how we stack up against other SaaS PPC agencies.
The SaaS SEO landscape has very specific trends that ebb and flow like every other industry vertical, but by focusing on this industry specifically we get to see trends happen in real-time across all of our clients and learn how to adapt to them for quick iteration.
SaaS content is typically more advanced in nature than the majority of other content produced on the web. We bring in subject matter experts, specific to your project, to produce only the highest quality content that you can be proud of publishing on a consistent basis.
One of our favorite things about SaaS businesses is their development teams like to move fast, and are very capable of implementing our recommendations quickly when need be. We align directly with your development team to make quick and iterative technical updates or make the updates ourselves if necessary.
We understand that there is a fast-paced growth mindset in the world of SaaS and while SEO is generally a marathon, not a sprint, we use the 80/20 principle to focus on the biggest opportunities for growth first in every project to make the most effective use of all of our time.
The world of SaaS is a fast-paced, ever-changing, highly competitive place with more content and links being produced about tech every day than any other topic. We show you exactly where the opportunities lie to find quick wins in such a competitive space.
We built our processes to tightly integrate with your team. By openly coordinating tasks on our project management system, and communicating consistently through a shared Slack channel we are always in close communication with your team.
We invite you to your project platform directly so that you can see all of the due dates associated with every task that is currently in progress, so you’re never left wondering what is happening behind the scenes during our project.
We provide monthly reports at minimum, and use live dashboards to deliver strategy-led monthly reporting calls walking through all of your ad account performance and conversion data and the actions we recommend to prioritize based on the performance of your PPC accounts.
Gelato wanted to dominate its organic search market. We helped them rapidly grow, starting with in-depth competitive research, strategic consulting, technical SEO, and UX optimization. After a strong foundation was set we focused on content creation, iteration, and promotion through link building. We achieved a 1200% increase in first-page keyword rankings in 12 months with a 3:1 ROI in the first year.
New keywords ranking in the first 12 months
Increase in keywords ranking on the first page in 12 months
We performed detailed keyword research and on-page optimization, followed by link building and ongoing consulting to provide a 127% increase in organic traffic to integration pages within 2 months.
Organic traffic increase to link building target pages in the first 2 months.
Total ranking position increase in the first 2 months.
SimpleTiger helped Invoca achieve a 43% surge in organic sessions, a 45% increase in engaged organic sessions, a 30% improvement in organic conversions, and $1.5 million in sales pipeline generated from organic search in 8 months. With our continued approach to market research and strategic consulting, we were able to pinpoint which UX optimizations would move the needle and research the most effective keyword targets for content. We prioritized content creation and promoted the content we published via link building.
Increase in YoY organic traffic
Increase in sales pipeline from organic search in 8 months
We cleaned up technical issues and used high authority link building to get JotForm links on Inc.com, The Huffington Post, Business.com, Digital Journal, and Forbes, which helped their main keyword rank #1 in 2 months.
Ranking for primary target keyword in 2 months.
Increase in organic traffic to the primary page target in 2 months.
SaaS businesses of all shapes and sizes come to us for our PPC and SEO services, relying on our team of experts as their outsourced growth partner. There’s a reason we’re regarded as one of the best SaaS agencies in the world.
The majority of our clients are specifically B2B SaaS businesses. Driving organic B2B leads has been our bread and butter for over 15 years. We know how to optimize and write content that ranks and converts B2B leads, and how to promote that content on authoritative sites around the web.
B2C SaaS businesses have the unique opportunity and need to optimize for extremely high volume keywords. We’re able to find the best opportunities and gaps in the market and pounce with effectively SEO-focused content, promoted on the best technology publications around the web.
Marketplaces, courses, fintech, biotech, and many other types of SaaS businesses fall into an interesting position where they both market to businesses and individual consumers. We are effective at mapping the intent and goal of every page and piece of content to the right audience at the right time.
We provide the guidance you need to set out into your organic search journey on solid footing with a detailed strategy, an education-rich process, in-depth consulting, and execution resources for content production, technical optimization, link building, and paid promotion.
We are able to sculpt our projects to your needs, whether that be providing detailed strategy to an already built-out internal team, or augmenting an internal team with execution resources for content production, technical optimization, link building, and paid promotion.
We have worked with some of the largest publicly traded and enterprise SaaS businesses in the world. We know the levers to pull even at the highest levels to have a massive impact on content performance and authority growth at scale. We can consult your team to have massive net gains across your site or help produce significant content output and paid promotion focused on dominating new markets.
We customize each of our packages to your specific needs
Unlimited revisions on creative
Custom motion graphic ad creative
Custom illustrated static image ad creative
Custom video ad creative
Schedule a Discovery Call and see how we've helped hundreds of SaaS companies grow!
PPC stands for pay-per-click, which is a common term used to describe any paid advertising on channels like Google Ads, Bing Ads, Facebook, Instagram (Meta Ads), or LinkedIn Ads. A PPC agency is essentially an agency that builds, optimizes, and manages businesses’ ad accounts in a recurring monthly capacity.
Generally, you want to make sure that the company has a good reputation, is well-reviewed, specializes in dealing with companies in your industry, and has an established track record of successful projects.
Our pricing packages for PPC start at $3,000 per month for either Paid Search (Google Ads) or Paid Social (Facebook, Instagram, LinkedIn) or $4,000 if packaging both together (a $2,000 discount over managing one platform). We also offer $1,000/month off of our PPC projects if the services are bundled with one of our SEO project packages.
Yes, we offer monthly recurring contracts for PPC optimization and management. Our contracts are also month-to-month so you can cancel anytime if you’re unhappy with the performance of our projects.
Yes, we offer a $2,000 discount if you package both paid search and paid social together and a $1,000 discount if you package any of our PPC services with an SEO package.
PPC (or pay-per-click) keyword research is done vastly in the same way that SEO keyword research is done, only PPC specialists typically pay far more attention to cost-per-click metrics to ensure that their spending is highly efficient and optimized for the highest potential conversion with the lowest necessary cost.
Yes, we can provide all ad creative and landing page services in-house. We typically also synergize these services with our SEO services to create landing pages that not only convert and perform at a high level in PPC but also rank and convert organic users through organic search.
Yes, we consult our clients every step of the way, educating them on the strategy and decision-making that goes into optimizing their PPC accounts.
You will be working directly with our search strategists and PPC managers - all strategy-led without the need for any account managers. Your main points of contact will all be highly informed about your PPC accounts and able to answer any questions you may have throughout the process.
Currently, we operate in Google Ads, Facebook & Instagram (Meta Ads), and LinkedIn Ads but we’re adding channels regularly, specifically focusing on the channels most important to SaaS businesses (and ideally B2B SaaS businesses).
Yes, certainly. We consult our clients on which channels they prefer to operate in the most and even make recommendations to increase efficiency if the budget is better spent on one channel over another based on subtle differences in targeting between industries.
No, most agencies charge a % of all ad spend managed, or a % kicker for performance incentives, we offer a flat rate for end-to-end optimization and management because we’re entirely focused on generating high-quality converting leads for your SaaS, not on making you spend more money.
We offer more than just SEO, we cover paid search and social as well!