Search engine optimization that drives qualified demos and trials to your business. Our specialized SaaS SEO framework helps companies boost revenue, increase signups, and dominate the market. We’re ready to do the same for you.
"My shoulders dropped a lot because I knew that I had somebody who had my back."
Stop chasing vanity metrics. Our data-driven approach identifies exactly where your highest-intent customers are searching, what content drives demos and trials, and how to outrank competitors for terms that actually convert to revenue.
Transform your content from generic blog posts into a strategic funnel that moves visitors to demos and trials. We'll build your authority in high-value SEO search terms that attract qualified buyers, not just readers. Just like what we did for Bidsketch, resulting in a 120% increase in total conversions from organic traffic in just 6 months.
Your technical foundation can make or break conversion rates. We identify and fix the technical barriers holding back your organic growth, from site speed to core web vitals. Every millisecond counts when a potential customer is evaluating your solution.
Accelerate your path to page one rankings with high-impact links from industry-leading sites. Our network of SaaS and tech publications helps establish your authority precisely where your target buyers are looking. This approach helped JotForm achieve #1 ranking for their primary target keyword in just 2 months, with a 597% increase in organic traffic to their target page in the same timeframe.
Own your market's most valuable search terms. Our comprehensive analysis reveals untapped opportunities where you can outmaneuver competitors and capture high-intent traffic that's ready to convert.
Control your visibility on ChatGPT, Perplexity & Google AI Overviews. Our GEO+SEO strategies help SaaS businesses dominate both traditional & AI search results.
Turn AI's market disruption into your competitive advantage. While others worry about AI's impact on search, we're already helping brands capture visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity, and other AI platforms.
Turn AI's market disruption into yThe numbers tell the story: Google commands 78% of search market share, with AI Search at 2% but growing at an explosive 80% year-over-year rate. As Google integrates more LLM features into standard search, visibility across ChatGPT, Claude, Perplexity, and other AI platforms is becoming critical for market leadership.
We've cracked the code on AI Search optimization. Our proven strategies amplify your brand presence across both traditional SEO and AI platforms, boost your mention frequency in ChatGPT, and position your content as a primary source for LLMs. Every SEO improvement strengthens your AI Search presence, creating a compound effect on your market visibility.our competitive advantage. While others worry about AI's impact on search, we're already helping brands capture visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity, and other AI platforms.
Watch your search presence evolve into a predictable flow of qualified leads and demos within your first quarter. With 15 years as a successful SaaS SEO agency, we’ve learned how to make it happen.
We analyze your current market position, identify quick wins, and map out high-impact opportunities that will drive revenue growth.
Get a clear, actionable plan showing exactly how we'll help you achieve your revenue targets through organic search (SEO).
We target the highest-ROI opportunities first, ensuring every action drives meaningful progress toward your growth goals.
Transform strategy into results with swift, precise implementation that starts delivering value from day one.
We'll analyze your market position and build a comprehensive growth strategy focused on driving demos, trials, and revenue. Your custom roadmap will outline exactly how we'll help you achieve your targets.
Quick wins come first. We'll implement high-impact technical fixes and content optimizations that can start driving qualified traffic within weeks, not months.
Scale what works. We'll expand your content footprint, build high-impact backlinks, and optimize conversion paths to transform traffic into revenue.
Dominate your market. We'll help you claim ownership of high-value search terms and establish your brand as the go-to solution in your space. Like we did for Gelato, achieving a 1,200% increase in keywords ranking on the first page in just 12 months, with 75,000 new keywords ranking in the first year.
With all of the pieces in place, it’s important to keep a close eye on performance and use data to adapt over time. We deliver monthly reports with metrics and recommendations to keep your growth going.
Book a strategy call to see how we'll help you hit your revenue targets through organic search.
Our approach has delivered remarkable results for clients like Invoca, where we achieved a 450% increase in year-over-year organic traffic and generated a $1.5M increase in sales pipeline from organic search in just 8 months.
See how we stack up against other SaaS SEO agencies.
We spot market shifts as they happen across the SaaS industry, helping you capture new opportunities before competitors notice them.
Your complex product deserves expert writers. Get content that speaks directly to your buyers' technical needs and drives qualified demo requests.
No more waiting months for SEO changes. We work at your development team's pace and handle technical updates directly to accelerate results.
Skip the SEO busywork. We target opportunities that drive demos and trials first, turning search traffic into revenue faster.
Stand out in your crowded market. We find gaps in competitor strategies and turn them into streams of qualified leads for your business.
Get instant access to your dedicated growth team through Slack. We become an extension of your team, aligned with your revenue goals.
Track every action and its impact on your key metrics through our real-time dashboard. Always know exactly what we're doing to drive your growth.
Monthly deep-dives into your metrics that matter: demo requests, trial signups, and revenue attribution from organic search. We'll show you exactly how our work impacts your bottom line.
SimpleTiger implemented a data-driven SEO strategy for Jungo, starting with a thorough website audit to identify technical optimizations and content gaps. They conducted strategic keyword research to target high-intent queries, refined on-page content, and optimized metadata to improve relevance and discoverability. Additionally, SimpleTiger launched a targeted backlink campaign to enhance domain authority and trust signals. These efforts resulted in increased high-quality traffic, better conversions, and a stronger competitive position for Jungo in the mortgage technology sector.
Increase in 1st-3rd position keywords
increase in total organic keywords
LeadPost sought to dominate its search market, and SimpleTiger helped them achieve rapid growth across PPC, SEO, and content writing. Starting with competitive research, technical SEO, and UX optimization, SimpleTiger laid a strong foundation. Then, they focused on content creation, ongoing optimization, and strategic link building and PPC campaigns. This approach improved search visibility, ad performance, and audience engagement for LeadPost.
Increase in first page keywords
Total new keywords
Through strategic SEO optimization, SimpleTiger improved VolunteerMatters' search rankings, ensuring that organizations in need of volunteer management solutions could easily discover their platform. Their PPC campaigns delivered targeted traffic, maximizing conversions and ROI while keeping ad spend efficient. Meanwhile, social media marketing efforts increased brand awareness and community engagement, positioning VolunteerMatters as a thought leader in the nonprofit and volunteer management space.
Increase in keywords YoY
Not ranking at all to ranking top 10
for important Industry keywords
Gelato wanted to dominate its organic search market. We helped them rapidly grow, starting with in-depth competitive research, strategic consulting, technical SEO, and UX optimization. After a strong foundation was set we focused on content creation, iteration, and promotion through link building. We achieved a 1200% increase in first-page keyword rankings in 12 months with a 3:1 ROI in the first year.
New keywords ranking in the first 12 months
Increase in keywords ranking on the first page in 12 months
Every business is selling to people at the end of the day, and Google is trying to present the best content to every searcher. We know how to bridge the gap between what Google wants to rank and what a customer wants to read, watch, or interact with to finally make a buying decision.
Get search traffic that fills your demo calendar. Our expertise in B2B buyer journeys helps attract decision-makers actively looking for solutions like yours.
Capture high-volume consumer searches that drive trial signups. We identify untapped market gaps and optimize for terms your competitors miss.
Reach both businesses and consumers effectively. Whether you're in fintech, marketplaces, or education, we align your content with each audience's unique search intent.
Build your SEO foundation right. Get a focused strategy and hands-on guidance to attract your first organic customers without wasting resources.
Scale your organic growth. We adapt to your needs - whether you need strategic direction for your team or full execution support to accelerate results.
Maximize market share. We've helped leading SaaS brands expand into new markets and dominate competitive search terms at scale.
We customize each of our packages to your specific needs
Focused on strategy, consulting & data intelligence. Perfect for a team with in-house production capabilities that just needs objective direction and guidance.
Comprehensive projects with everything needed to rank, including strategy, consulting, data intelligence, content production and link building. Perfect for a fully-outsourced solution.
Everything from the growth project but with an aggressive rate of strategy, consulting, content production, and link building all focused on dominating your market. Perfect for highly funded businesses looking to leapfrog the current market leaders.
Schedule a Discovery Call and see how we've helped hundreds of SaaS companies grow!
Keyword research is the process of identifying the words and phrases that people use to search for information online. This research is crucial for businesses and individuals who want to improve their online visibility, as it allows them to identify the terms and phrases that potential customers are using to find their products or services. Keyword research can help businesses to: Understand their target audience: By identifying the keywords and phrases that their target audience is using, businesses can gain valuable insights into their customers' needs and interests. Optimize their website: By including relevant keywords in their website content, businesses can improve their search engine rankings and attract more organic traffic to their site. Improve their advertising campaigns: By targeting the right keywords in their advertising campaigns, businesses can improve the relevancy of their ads and increase their click-through rates. Overall, keyword research is an important step in any online marketing strategy, as it helps businesses to connect with their target audience, improve their online visibility, and ultimately drive more sales and revenue.
SaaS SEO is the practice of improving the way a SaaS (software as a service) website ranks in search engines like Google in an effort to get more organic traffic to the SaaS website. SaaS SEO (search engine optimization) is popular because the business model of SaaS companies is distinct from others such as ecommerce, local businesses, professional services, etc. SEO is a popular marketing methodology because the value of organic traffic is high due to the highly-target nature of searchers.
A SaaS SEO agency is a type of marketing agency that specializes entirely in Search Engine Optimization (SEO) for a Software as a Service (SaaS) company. The reason some agencies focus just on SEO is because of the various challenges and uphill battles that are required for SEO to be successful compared to other marketing channels.
Getting customers is the single most important thing in a SaaS business, and SEO provides the highest-quality traffic of people actively searching for your SaaS product or solution. Many of our clients have gone on to receive further B and C rounds of funding, be acquired, or go public after working with us on an SEO campaign. This means SEO was crucial to their growth and success and one of the main ways they grew their customer base. SEO is critical to an effective SaaS business.
While prices vary significantly and range from a few hundred dollars per month to tens of thousands, you get what you pay for in the SEO world, unless you’re somehow taken in by a less effective SEO agency. Some agencies know how much to charge for their services better than they know how to perform their services effectively for their clients. Because of this, we’ve written a piece specifically about our integrity in the SEO industry. For a good SEO agency like SimpleTiger, you can anticipate paying anywhere from $5,000 to $30,000+ per month depending on your size, competition, keywords, capabilities, and goals.
When working with a SaaS SEO agency like SimpleTiger, you no longer have to worry about hiring a full team responsible for organic search growth, which for a quality team could be upwards of 5-10 full time employees for a reasonable sized team. It’s a SaaS SEO agency’s job to focus entirely on understanding the most effective strategies and tactics that are required for your site to perform well in organic search and have processes to perform at scale for clients. We’ve developed our processes and playbooks over 15 years so you don’t have to start from scratch trying to perform in SEO internally.
Well, we’re biased, but the best SEO service provider is the one that focuses obsessively on the 4 Part SEO Framework necessary to perform well in SEO for a SaaS company. Look at how long the agency has been in business because the longer the better. SimpleTiger has over 15 years of experience helping SaaS companies with SEO, so we outpace any of the other top-ranking agencies in our space on experience alone. You’ll also want to find an agency that believes in its core values and adheres to them every step of the way.
There are two main reasons why SEO helps SaaS conversion rates: SEO is still the highest-converting top-of-funnel marketing channel by far. If your business isn’t converting as many visitors to your site as you think it should, it could be due to your traffic sources as well as several on-site factors. The traffic coming from organic is highly targeted, pre-qualified traffic that’s already more likely to convert just based on the channel through which they found your brand.The second reason why SEO helps SaaS companies convert well is that to do SEO properly you also need to make optimizations to your site that will effectively improve your conversion rates. For example, Google weighs site load time very heavily, as well as user engagement. If users on your site engage with your site better (meaning you have several things for them to engage with on your site and they do) than your competitors’ sites then your site will rank better. Also, if your site loads faster than your competitors’ sites, then users will likely engage with your site more meaning you’ll rank better for both reasons. These are just a few ways SEO will improve your site’s conversion rate for your SaaS company.
The Product Led SEO strategy for SaaS companies is a great way to help your site rank better, where you focus on the content on your site like a product in and of itself. This means you spend more time planning out, developing, and improving content on your site to help your target users better understand your industry, the solutions you provide, tips and strategies on how to get the value of your product as well as tangential items around your product. When you focus obsessively on content for your SaaS company, and how this content answers the keyword queries of your target customers, then you’ll find the winning SEO strategy for SaaS companies.
Keyword Research is the single-greatest step in the beginning of a SaaS SEO strategy. You’ll ultimately need to begin with keyword research to make sure you’re going after the right keywords in Google. Without doing this first, your SEO strategy will not have a rudder nor a direction to head in. Keywords are the basis of how people use Google, and therefore find the solution they’re looking for. Your SaaS SEO strategy must begin with effective keyword research.
While links are no longer the top-ranking factor in Google, they’re still number two on a long list of ranking factors under User Engagement. Link building tells Google that certain pieces of content around the web (linked to through a link-building effort) are more important and authoritative than others. Of course, you could just wait on getting links naturally, but promoting your brand to others is at the fundamental core of any marketing strategy. This said, link building helps promote your brand, but also provides you with authoritative signals that tell Google your site is more important than others and should therefore outrank the others. Besides a high-quality content strategy and excellent user engagement on your site, links are still very critical in any effective SaaS SEO strategy.
70% of online marketers describe content marketing as their most effective SEO tactic, and it's no different for us. We help our customers prioritize, create, optimize, update, and promote their content using our proprietary processes and machine learning algorithm which helps cluster, batch, and prioritize keyword targets your business already ranks for and should rank for. We know exactly what content to create and optimize for our customers, leading to faster results than any other SEO provider in the industry.
SimpleTiger offers strategic editorial link-building services which mean we get our clients listed in various publications that still have a lot of authority within Google. We also provide guest posting options that help our clients’ content appear on sites where they otherwise wouldn’t be able to be featured. We have several different strategies and approaches we employ for link building, but the result is typically the same; several high-quality links pointing at key pieces of content on your site optimized for your target keywords and providing a good experience for searchers with high intent.
We’ve worked with companies as small as solo-founder seed-stage startups through to industry-dominating, publicly-traded SaaS SEO companies. Our main target is companies in the mid-market which typically means $20m-$100m in ARR (annual recurring revenue). We usually work with SaaS companies that have received their Seed or Series A rounds and help them grow enough revenue to receive their Series B, or Series C rounds, charging them up to market dominance when they invest more heavily in content, links, and more advanced SEO strategies. We’ve worked with a variety of industries and solutions types among the SaaS community, from CRMs to healthcare software, ERPs, business management tools, tools that streamline operations, AI and Big Data SaaS companies, etc. Our list of clientele is constantly growing along with our industry expertise within the SaaS community.
Once you know your target keywords, produce the content for those keywords, and optimize your site to function well so it ranks in Google, you’ve also provided several resources that can all be utilized in several other marketing channels. For example, the keywords you want to target can also be used in Paid Search through Google Ads to drive searchers to landing pages on your site designed to convert and drive leads into your inbound marketing funnel. Next, you’ve got high-quality content that speaks directly to your target audience, converting them into subscribers and eventually paying customers. This content can be promoted on social networks like Facebook, Instagram, Twitter, LinkedIn, etc. You can also send this content to your email list further driving engagement and top-of-mind awareness which will drive conversions. You’ve now repurposed the content on your site in several different channels. Finally, the optimization of your site from both a technical and content perspective means that you’ll automatically begin converting users from all of your other marketing channels just based on the conversion improvements on your site. SaaS SEO, as you can see, drives results across all marketing channels.
SEO serves as the base marketing strategy under your entire inbound marketing strategy by laying the bedrock of keyword understanding behind your target audience, the content they’re looking for, where they’re looking for this content (link targets), and ensuring they have a smooth customer experience throughout the use of your website. Since SaaS companies are usually entirely online, this means the customer experience usually is entirely an online experience, so the better you can drive engagement with your site, the better you’ll perform in SEO. This is the ultimate core of inbound marketing as well, so really SEO is inbound marketing in its purest definition. As stated above, once you’ve developed a solid SEO strategy, it can feed all of your other marketing channels with quality content, link placements, and promotion, smooth experiences driving more leads, SQLs, and demos, etc.
You can see our full team on our “our team” page, as we’re always changing in size it would be difficult to always keep FAQs up to date, but we’re a fully U.S.-based, remote company filled with professionals with several years in the SEO industry helping SaaS companies succeed. Your team will be made up of about 3-6 dedicated specialists at any moment, and we try to keep our client roster small enough to make sure we’re able to provide a high-touch experience to our clients as their outsourced SEO, content, and link building department. Besides our market-leading and industry-dominating strategies with over 15 years of proven track record, we also provide all of the delivery items that are necessary for your SaaS company to perform well in search. We provide content production, link building, and technical and content optimization on your site as a basic part of our projects. We can provide as much or as little of all of these items as is needed for your business to perform.
We offer more than just SEO, we cover paid search and social as well!