"My shoulders dropped a lot because I knew that I had somebody who had my back."
Using proprietary processes & technology we find the best keywords you could target in your industry, deconstruct what’s working for your competitors, find the gaps that you can exploit, and help you understand your total addressable market in search. Then we put that data into action.
We build a complete content marketing strategy for you, analyze the areas your business can improve in, provide detailed recommendations to optimize the performance of your content, then create and promote world-class content that ranks, generates traffic, and most importantly, converts customers.
We find any issues your site has from a technical standpoint and help fix them through world-class technical audits, monthly performance analysis updates, detailed consultative direction on site speed, core web vitals, site architecture, internal links, and international site optimization. We go deeper than a crawl with detailed direction and guidance or even direct implementation if needed.
We create the best link-building strategy for your organization, then build links to promote your content and business on authoritative, highly relevant sites and articles. These links increase the authority of your content and generate higher rankings, earning more site traffic and conversions.
We use our proprietary processes and technology to build an immense data set of the most highly relevant keyword opportunities in your market, show where you stack up against the competition, analyze the areas where you have an opportunity to do something new and chart a course for you to dominate your search market.
We uncover the greatest organic growth levers for our clients through an efficient and organized strategic process we’ve perfected over 15 years of being industry-leading SaaS SEO consultants.
We do extensive research into every area of SEO performance, consulting you on a full picture of your current standing in search.
We present you a roadmap, consulting you on the areas your business needs to improve in and the areas of greatest opportunity.
We prioritize our recommendations by their potential impact and opportunity and provide detailed consulting on implementation.
We put our recommendations into action, either consulting your team on implementation or implementing our recommendations directly.
After analyzing your site, competition, and general market landscape we apply our knowledge and experience in SEO & PPC to build out the best growth strategy for your SaaS.
We then lay out the roadmap of a potential project together and show you how we can achieve your goals with real-world data using our proprietary AI-powered processes & technology.
When our projects kick off we hit the ground running, gathering all of the data we can from you about your business from detailed questionnaires, and tools like Google Analytics & Google Search Console, as well as in strategy calls with your team.
We get familiarized with your business in an innate way and seek to understand your customers needs and pain points so that we can speak to them on their terms.
We deliver a comprehensive strategy to you and your team over multiple strategy deep-dive calls that go in-depth into each area of your SaaS marketing, educating you on our recommendations and why they are important.
Then we find the best course to implement those recommendations.
When you have a solid marketing strategy there’s only one thing left to do - execute.
We help your team prioritize, optimize, create, and promote content that aligns with your target ICP's pain points, concerns, and search patterns to attract customers at each stage in the buyer's journey.
We either produce content for you, or guide your team through the production process, then promote it for you.
One of the most important things you can do with any growth project is to keep a close eye on the performance, and use data to adapt over time.
We provide deep monthly reports with the metrics that matter most to your SaaS growth and analyze them for future opportunities.
We continually iterate on our actions, adjusting course when needed to achieve your goals as efficiently as possible.
Schedule a Discovery Call and see how we've helped hundreds of SaaS companies grow!
See how we stack up against other SaaS SEO agencies.
The SaaS SEO landscape has very specific trends that ebb and flow like every other industry vertical, but by focusing on this industry specifically we get to see trends happen in real-time across all of our clients and learn how to adapt to them for quick iteration.
SaaS content is typically more advanced in nature than the majority of other content produced on the web. We bring in subject matter experts, specific to your project, to produce only the highest quality content that you can be proud of publishing on a consistent basis.
One of our favorite things about SaaS businesses is their development teams like to move fast, and are very capable of implementing our recommendations quickly when need be. We align directly with your development team to make quick and iterative technical updates or make the updates ourselves if necessary.
We understand that there is a fast-paced growth mindset in the world of SaaS and while SEO is generally a marathon, not a sprint, we use the 80/20 principle to focus on the biggest opportunities for growth first in every project to make the most effective use of all of our time.
The world of SaaS is a fast-paced, ever-changing, highly competitive place with more content and links being produced about tech every day than any other topic. We show you exactly where the opportunities lie to find quick wins in such a competitive space.
We built our processes to tightly integrate with your team. By openly coordinating tasks on our project management system, and communicating consistently through a shared Slack channel we are always in close communication with your team.
We invite you to your project management dashboard directly so that you can see all of the due dates associated with every task that is currently in progress, so you’re never left wondering what is happening behind the scenes during our project.
We provide monthly reports at minimum, and use live dashboards to deliver strategy-led monthly reporting calls walking through all of your ranking, traffic, and conversion data and the actions we recommend to prioritize based on the performance of your site.
Gelato wanted to dominate its organic search market. We helped them rapidly grow, starting with in-depth competitive research, strategic consulting, technical SEO, and UX optimization. After a strong foundation was set we focused on content creation, iteration, and promotion through link building. We achieved a 1200% increase in first-page keyword rankings in 12 months with a 3:1 ROI in the first year.
New keywords ranking in the first 12 months
Increase in keywords ranking on the first page in 12 months
We performed detailed keyword research and on-page optimization, followed by link building and ongoing consulting to provide a 127% increase in organic traffic to integration pages within 2 months.
Organic traffic increase to link building target pages in the first 2 months.
Total ranking position increase in the first 2 months.
SimpleTiger helped Invoca achieve a 43% surge in organic sessions, a 45% increase in engaged organic sessions, a 30% improvement in organic conversions, and $1.5 million in sales pipeline generated from organic search in 8 months. With our continued approach to market research and strategic consulting, we were able to pinpoint which UX optimizations would move the needle and research the most effective keyword targets for content. We prioritized content creation and promoted the content we published via link building.
Increase in YoY organic traffic
Increase in sales pipeline from organic search in 8 months
We cleaned up technical issues and used high authority link building to get JotForm links on Inc.com, The Huffington Post, Business.com, Digital Journal, and Forbes, which helped their main keyword rank #1 in 2 months.
Ranking for primary target keyword in 2 months.
Increase in organic traffic to the primary page target in 2 months.
Every business is selling to people at the end of the day, and Google is trying to present the best content to every searcher. We know how to bridge the gap between what Google wants to rank and what a customer wants to read, watch, or interact with to finally make a buying decision.
The majority of our clients are specifically B2B SaaS businesses. Driving organic B2B leads has been our bread and butter for over 15 years. We know how to optimize and write content that ranks and converts B2B leads, and how to promote that content on authoritative sites around the web.
B2C SaaS businesses have the unique opportunity and need to optimize for extremely high volume keywords. We’re able to find the best opportunities and gaps in the market and pounce with effectively SEO-focused content, promoted on the best technology publications around the web.
Marketplaces, courses, fintech, biotech, and many other types of SaaS businesses fall into an interesting position where they both market to businesses and individual consumers. We are effective at mapping the intent and goal of every page and piece of content to the right audience at the right time.
We provide the guidance you need to set out into your organic search journey on solid footing with a detailed strategy, an education-rich process, in-depth consulting, and execution resources for content production, technical optimization, link building, and paid promotion.
We are able to sculpt our projects to your needs, whether that be providing detailed strategy to an already built-out internal team, or augmenting an internal team with execution resources for content production, technical optimization, link building, and paid promotion.
We have worked with some of the largest publicly traded and enterprise SaaS businesses in the world. We know the levers to pull even at the highest levels to have a massive impact on content performance and authority growth at scale. We can consult your team to have massive net gains across your site or help produce significant content output and paid promotion focused on dominating new markets.
We customize each of our packages to your specific needs
Focused on strategy, consulting & data intelligence. Perfect for a team with in-house production capabilities that just needs objective direction and guidance.
Comprehensive projects with everything needed to rank, including strategy, consulting, data intelligence, content production and link building. Perfect for a fully-outsourced solution.
Everything from the growth project but with an aggressive rate of strategy, consulting, content production, and link building all focused on dominating your market. Perfect for highly funded businesses looking to leapfrog the current market leaders.
Schedule a Discovery Call and see how we've helped hundreds of SaaS companies grow!
Keyword research is the process of identifying the words and phrases that people use to search for information online. This research is crucial for businesses and individuals who want to improve their online visibility, as it allows them to identify the terms and phrases that potential customers are using to find their products or services. Keyword research can help businesses to: Understand their target audience: By identifying the keywords and phrases that their target audience is using, businesses can gain valuable insights into their customers' needs and interests. Optimize their website: By including relevant keywords in their website content, businesses can improve their search engine rankings and attract more organic traffic to their site. Improve their advertising campaigns: By targeting the right keywords in their advertising campaigns, businesses can improve the relevancy of their ads and increase their click-through rates. Overall, keyword research is an important step in any online marketing strategy, as it helps businesses to connect with their target audience, improve their online visibility, and ultimately drive more sales and revenue.
SaaS SEO is the practice of improving the way a SaaS (software as a service) website ranks in search engines like Google in an effort to get more organic traffic to the SaaS website. SaaS SEO (search engine optimization) is popular because the business model of SaaS companies is distinct from others such as ecommerce, local businesses, professional services, etc. SEO is a popular marketing methodology because the value of organic traffic is high due to the highly-target nature of searchers.
A SaaS SEO agency is a type of marketing agency that specializes entirely in Search Engine Optimization (SEO) for a Software as a Service (SaaS) company. The reason some agencies focus just on SEO is because of the various challenges and uphill battles that are required for SEO to be successful compared to other marketing channels.
Getting customers is the single most important thing in a SaaS business, and SEO provides the highest-quality traffic of people actively searching for your SaaS product or solution. Many of our clients have gone on to receive further B and C rounds of funding, be acquired, or go public after working with us on an SEO campaign. This means SEO was crucial to their growth and success and one of the main ways they grew their customer base. SEO is critical to an effective SaaS business.
While prices vary significantly and range from a few hundred dollars per month to tens of thousands, you get what you pay for in the SEO world, unless you’re somehow taken in by a less effective SEO agency. Some agencies know how much to charge for their services better than they know how to perform their services effectively for their clients. Because of this, we’ve written a piece specifically about our integrity in the SEO industry. For a good SEO agency like SimpleTiger, you can anticipate paying anywhere from $5,000 to $30,000+ per month depending on your size, competition, keywords, capabilities, and goals.
When working with a SaaS SEO agency like SimpleTiger, you no longer have to worry about hiring a full team responsible for organic search growth, which for a quality team could be upwards of 5-10 full time employees for a reasonable sized team. It’s a SaaS SEO agency’s job to focus entirely on understanding the most effective strategies and tactics that are required for your site to perform well in organic search and have processes to perform at scale for clients. We’ve developed our processes and playbooks over 15 years so you don’t have to start from scratch trying to perform in SEO internally.
Well, we’re biased, but the best SEO service provider is the one that focuses obsessively on the 4 Part SEO Framework necessary to perform well in SEO for a SaaS company. Look at how long the agency has been in business because the longer the better. SimpleTiger has over 15 years of experience helping SaaS companies with SEO, so we outpace any of the other top-ranking agencies in our space on experience alone. You’ll also want to find an agency that believes in its core values and adheres to them every step of the way.
There are two main reasons why SEO helps SaaS conversion rates: SEO is still the highest-converting top-of-funnel marketing channel by far. If your business isn’t converting as many visitors to your site as you think it should, it could be due to your traffic sources as well as several on-site factors. The traffic coming from organic is highly targeted, pre-qualified traffic that’s already more likely to convert just based on the channel through which they found your brand.The second reason why SEO helps SaaS companies convert well is that to do SEO properly you also need to make optimizations to your site that will effectively improve your conversion rates. For example, Google weighs site load time very heavily, as well as user engagement. If users on your site engage with your site better (meaning you have several things for them to engage with on your site and they do) than your competitors’ sites then your site will rank better. Also, if your site loads faster than your competitors’ sites, then users will likely engage with your site more meaning you’ll rank better for both reasons. These are just a few ways SEO will improve your site’s conversion rate for your SaaS company.
The Product Led SEO strategy for SaaS companies is a great way to help your site rank better, where you focus on the content on your site like a product in and of itself. This means you spend more time planning out, developing, and improving content on your site to help your target users better understand your industry, the solutions you provide, tips and strategies on how to get the value of your product as well as tangential items around your product. When you focus obsessively on content for your SaaS company, and how this content answers the keyword queries of your target customers, then you’ll find the winning SEO strategy for SaaS companies.
Keyword Research is the single-greatest step in the beginning of a SaaS SEO strategy. You’ll ultimately need to begin with keyword research to make sure you’re going after the right keywords in Google. Without doing this first, your SEO strategy will not have a rudder nor a direction to head in. Keywords are the basis of how people use Google, and therefore find the solution they’re looking for. Your SaaS SEO strategy must begin with effective keyword research.
While links are no longer the top-ranking factor in Google, they’re still number two on a long list of ranking factors under User Engagement. Link building tells Google that certain pieces of content around the web (linked to through a link-building effort) are more important and authoritative than others. Of course, you could just wait on getting links naturally, but promoting your brand to others is at the fundamental core of any marketing strategy. This said, link building helps promote your brand, but also provides you with authoritative signals that tell Google your site is more important than others and should therefore outrank the others. Besides a high-quality content strategy and excellent user engagement on your site, links are still very critical in any effective SaaS SEO strategy.
70% of online marketers describe content marketing as their most effective SEO tactic, and it's no different for us. We help our customers prioritize, create, optimize, update, and promote their content using our proprietary processes and machine learning algorithm which helps cluster, batch, and prioritize keyword targets your business already ranks for and should rank for. We know exactly what content to create and optimize for our customers, leading to faster results than any other SEO provider in the industry.
SimpleTiger offers strategic editorial link-building services which mean we get our clients listed in various publications that still have a lot of authority within Google. We also provide guest posting options that help our clients’ content appear on sites where they otherwise wouldn’t be able to be featured. We have several different strategies and approaches we employ for link building, but the result is typically the same; several high-quality links pointing at key pieces of content on your site optimized for your target keywords and providing a good experience for searchers with high intent.
We’ve worked with companies as small as solo-founder seed-stage startups through to industry-dominating, publicly-traded SaaS SEO companies. Our main target is companies in the mid-market which typically means $20m-$100m in ARR (annual recurring revenue). We usually work with SaaS companies that have received their Seed or Series A rounds and help them grow enough revenue to receive their Series B, or Series C rounds, charging them up to market dominance when they invest more heavily in content, links, and more advanced SEO strategies. We’ve worked with a variety of industries and solutions types among the SaaS community, from CRMs to healthcare software, ERPs, business management tools, tools that streamline operations, AI and Big Data SaaS companies, etc. Our list of clientele is constantly growing along with our industry expertise within the SaaS community.
Once you know your target keywords, produce the content for those keywords, and optimize your site to function well so it ranks in Google, you’ve also provided several resources that can all be utilized in several other marketing channels. For example, the keywords you want to target can also be used in Paid Search through Google Ads to drive searchers to landing pages on your site designed to convert and drive leads into your inbound marketing funnel. Next, you’ve got high-quality content that speaks directly to your target audience, converting them into subscribers and eventually paying customers. This content can be promoted on social networks like Facebook, Instagram, Twitter, LinkedIn, etc. You can also send this content to your email list further driving engagement and top-of-mind awareness which will drive conversions. You’ve now repurposed the content on your site in several different channels. Finally, the optimization of your site from both a technical and content perspective means that you’ll automatically begin converting users from all of your other marketing channels just based on the conversion improvements on your site. SaaS SEO, as you can see, drives results across all marketing channels.
SEO serves as the base marketing strategy under your entire inbound marketing strategy by laying the bedrock of keyword understanding behind your target audience, the content they’re looking for, where they’re looking for this content (link targets), and ensuring they have a smooth customer experience throughout the use of your website. Since SaaS companies are usually entirely online, this means the customer experience usually is entirely an online experience, so the better you can drive engagement with your site, the better you’ll perform in SEO. This is the ultimate core of inbound marketing as well, so really SEO is inbound marketing in its purest definition. As stated above, once you’ve developed a solid SEO strategy, it can feed all of your other marketing channels with quality content, link placements, and promotion, smooth experiences driving more leads, SQLs, and demos, etc.
You can see our full team on our “our team” page, as we’re always changing in size it would be difficult to always keep FAQs up to date, but we’re a fully U.S.-based, remote company filled with professionals with several years in the SEO industry helping SaaS companies succeed. Your team will be made up of about 3-6 dedicated specialists at any moment, and we try to keep our client roster small enough to make sure we’re able to provide a high-touch experience to our clients as their outsourced SEO, content, and link building department. Besides our market-leading and industry-dominating strategies with over 15 years of proven track record, we also provide all of the delivery items that are necessary for your SaaS company to perform well in search. We provide content production, link building, and technical and content optimization on your site as a basic part of our projects. We can provide as much or as little of all of these items as is needed for your business to perform.
We offer more than just SEO, we cover paid search and social as well!