We are a B2B, B2C & B2B2C SaaS content marketing company with services built to ideate, prioritize, optimize, create, and promote content that generates traffic, and converts customers.
Creating a roadmap to your content marketing success
Creating content that will rank and convert customers
Optimizing existing content to perform better in every way
Getting your content to rank better and be seen by more people
Making better use of existing content assets you already own
Iterating and updating content over time to increase performance
We follow a meticulous content marketing process to ensure your business gets the most out of its content.We create high-quality, search engine optimized, human-focused content that engages your target audience, establishes your brand authority, drives organic traffic, and grows MRR through converting customers.
We begin by understanding your business, target audience, and goals through an in-depth project kick-off meeting. This stage allows us to align our content marketing efforts with your specific needs and objectives, ensuring our strategies are tailored to your unique requirements.
Utilizing our proprietary technology and industry-leading tools, we conduct extensive keyword research to identify high-impact keywords relevant to your business. We then identify your existing content that can be optimized and high-priority targets for new content to help you reach maximum search engine visibility and performance.
Our team develops a comprehensive content calendar that outlines the schedule and topics for upcoming content pieces. The content calendar ensures a consistent content production flow, allowing for strategic planning and effective management of your content marketing efforts.
We create detailed content outlines that serve as blueprints for our writers, ensuring that every piece of content is structured, well-researched, and optimized for SEO.
Our network of experienced SEO content writers, specializing in various niches, is tasked with creating engaging, informative, and optimized content based on the provided outlines. Our writers are committed to producing content that resonates with your target audience and drives results for your business.
Before publishing, we share the final content with you for review and approval. This ensures that the content aligns with your expectations and requirements. We value your feedback and are always open to making revisions as necessary to deliver content that meets your satisfaction.
Schedule a Discovery Call and see how we've helped hundreds of SaaS companies grow!
See how we stack up against other content marketing agencies in the space.
See why we’re considered the best content marketing agency specifically tailored to SaaS businesses of all sizes.
“SimpleTiger fits their services around your specific SEO needs. After working with them, I am confident in my own SEO knowledge and can help my team out for quick decisions and questions.”
Organic traffic increase to link building target pages in the first 2 months.
Total ranking position increase in the first 2 months.
I think what I appreciate most about SimpleTiger is that they are data-driven, they know our business inside-out which is very rare to find in an agency partner
New keywords ranking in the first 12 months
Increase in keywords ranking on the first page in 12 months
"Our experience working with the SimpleTiger team has been excellent. I’m happy with the transparent communication and how their team is proactive in pursuing links and aggressively boosting the rankings of our keywords that are most likely to convert. The monthly reporting is thorough and appreciated, I always feel like I know what is being done and why. All-in-all, I completely trust the SimpleTiger team to work for us and produce results."
Increase in organic traffic over the first 5 months, an increase of 20,000 new users.
Increase in organic traffic over the first 12 months, an increase of over 70,000 new users.
"I've worked with SimpleTiger to create, optimize, and promote content at scale for multiple exceptional brands throughout the years. Their attention to detail, competitive insights, and deep understanding of searcher intent lead to great performance from each asset they deliver. They're my first partner of choice for an SEO or content marketing agency and I trust their work will drive results."
"Sean quickly analyzed our site, market, and competition, then came back with a great list of ways to significantly increase our traffic. He’s easily one of the fastest and smartest marketers I’ve worked with."
Improvement in organic traffic in 6 months, from 171,000 visitors to 256,000 visitors.
Increase in total conversions from organic traffic to the email list in 6 months.
They are so good at our business. I never cease to be amazed at how they have all of the numbers and all of the analysis top of mind. Whenever you call, whenever you have a question, they're just so immersed in our business and SEO for our business that they are an extension of our team.
New keywords ranking in the first 12 months
Increase in keywords ranking on the first page in 12 months
We hired SimpleTiger to help us gain traction for specific keywords from a competitor of ours that shut down, Adobe FormsCentral. Almost all our rankings for Adobe FormsCentral keywords increased across the board. It also helped our overall search rankings. SimpleTiger also has excellent connections within the press and was able to land us features on Inc.com, The Huffington Post, Business.com, Digital Journal, and Forbes.
Ranking for primary target keyword in 2 months.
Increase in organic traffic to the primary page target in 2 months.
"Sean is a stellar marketer. He is a fixture in content, SEO, and inbound marketing circles for his leadership and quality of work. Several times I’ve been asked for marketing consulting recommendations, and Sean is always first to mind and first on my list. I have a ton of confidence in his work and professionalism, and I recommend him and his team at SimpleTiger very highly."
Content Marketing packages to suit every shape and size SaaS business. We've taken seed funded startups through to IPO and acquisition, and we can do the same for you.
Focused on strategy, consulting & data intelligence. Perfect for a team with in-house production capabilities that just needs objective direction and guidance. Content creation can be added as well.
Comprehensive project with everything needed to rank, including strategy, consulting, data intelligence, content production and link building. Perfect for a fully-outsourced solution.
Everything from the growth project but with an aggressive rate of strategy, consulting, content production, and link building all focused on dominating your market. Perfect for highly funded businesses looking to leapfrog the current market leaders.
Content marketing is a type of digital marketing that involves the creation and promotion of online assets such as videos, blogs, ebooks, whitepapers and social media posts that does not explicitly promote a business but is intended to generate interest in its products or services, typically through educational material.
Content marketing services are the strategic direction, ideation, creation, optimization, distribution, and maintenance of online assets such as videos, blogs, ebooks, whitepapers, and social media posts that a business can utilize to generate interest in their products or services. These services are typically performed by an independent consultant or an agency brought in by the business based on their expertise and experience.
Content strategy, user experience optimization consulting, keyword research and content ideation, content creation in the form of blogs, landing pages, ebooks, whitepapers, and promotion such as paid search ads, paid social ads, and link building. We also help with content optimization, maintenance, and repurposing or consolidation of existing content assets to perform better organically.
All projects are built in a retainer, including consulting time for ideation, research, strategy, and management — then scaled by word count for content creation, and by link for link building services. We also offer a separate retainer structure for paid advertising such as paid search and paid social which scales either from a set price for management in smaller projects or by budget managed for larger projects.
We would highly recommend to see examples of their work, ideally work that is similar both in industry and asset type to the content marketing that you’re looking to get done for your business. Beyond this reviews, testimonials, case studies, and references can be very helpful. We would also recommend paying attention to results beyond style. Plenty of companies can produce content that looks good on the surface, far less can produce content that gets results — this is a key point I would make sure to focus on when vetting any potential vendor.
It certainly can be about your services and or products, though we typically see that the best performing content marketing assets typically are educational in nature, and lure potential buyers in more from a brand recognition standpoint than a direct conversion orientation. There are different types of assets that can be targeted at every point in the funnel though, so landing pages may be more focused on an end conversion, while ebooks or long-form blog posts would be more educational in nature.
We tend to plug products or services in a few different ways. Within blog content it’s quite easy to add highly relevant call to actions at different intervals throughout a post. The key factor here though is timing and relevancy.For example if you’re a customer success software provider and you have a blog post about churn, you wouldn’t want to link a call to action to a landing page about onboarding as much as a landing page about churn or customer retention. We would also recommend waiting until you’ve provided value to the reader before offering any kind of call to action. So instead of focusing large call to actions at the introduction of an article, perhaps consider doing so after a very detailed, data-rich body content section which should provide a lot of direction to a reader
Online assets such as videos, blogs, ebooks, whitepapers, and social media posts that a business can utilize to generate interest in their products or services.
- Content Strategy - the overarching approach a business would take with their content marketing endeavors.- Content Creation - the creation of assets such as videos, blogs, ebooks, whitepapers, and social media posts a business can utilize throughout their content marketing journey.- Content Optimization - optimizing existing content to perform better, either updating that content with newer information, or making it more thorough to cover a topic.- Content Distribution - promoting content using organic social and organic search, as well as paid social and paid search platforms.- Content Repurposing - repurposing or reutilizing existing content, consolidating it to make better, more robust assets that perform better typically in organic search.- Content Maintenance - iterating on and maintaining existing content assets, updating them for new information in a new year, or adding additional content to help tweak that content and make it perform better over time.
SaaS content marketing is specifically unique because of the broad scaling capabilities of software companies. The strategy can range from very targeted long-tail keyword or user segments, to high volume broad keyword and user segments — and everything in between. SaaS businesses also have a large opportunity in education around their product’s industry.
You should seek to understand the personas of your SaaS users, and the industries they come from. Try to create specific targets and goals for each user segment, and then map the questions, concerns, and issues they deal with into content that can be created and leveraged throughout your website and social media.
Content marketing, and from our perspective its direct effect on SEO and organic performance, is incredibly important due to its compounding growth potential for businesses. A business can create content assets that will generate leads and grow their revenue for years to come. This can also be consistently repeated and expanded.
Agency costs for content marketing vary pretty dramatically, our costs are based around a full team of content marketing experts with proven results and playbooks developed over years of working specifically with SaaS businesses, and seeing what unique trends and tactics work well for them — which have been refined and iterated on over time. We charge anywhere from $5k/month to beyond $30k/month depending on the goals of our clients.