Using our proprietary AI-powered keyword research process we find and prioritize every keyword your potential customers search, then map them to content at each point in the buying journey to have the fastest results possible.
We use a proprietary algorithm utilizing machine learning and AI to map intent to every keyword that is searched in your industry, so we know what type of content will rank, engage, and convert customers at every step in the buying funnel.
Keywords used when looking for answers to a question, or general information on a topic.
Keywords used to find a specific page, person, or physical location.
Keywords used to find information about brands, products, or services.
Keywords used when trying to make a purchase or take action.
We start with a kick-off call with our strategists to get an understanding of your business in a deeper way. We gather any historical, competitive, sales, and product information we can from you to aid us in the direction of our research.
We go through any historical data that you have from AdWords, Google Analytics, or any other analytics software you have utilized, and couple that with our own industry-leading tools to gather as much raw data as possible. We then process that data using a proprietary machine-learning algorithm which helps us batch keywords based on their SERP overlap and searcher intent.
By analyzing your competition we’re able to find potential opportunities, blind spots, and low-hanging fruit. These can sometimes be areas where your competitors are performing well and you are not, or areas no one in the market has tapped into yet.
One of the most important parts of the keyword research process is to understand the ranking landscape of the terms we’re looking to rank for. We use our tools and manual searches to understand exactly what Google deems relevant for each query type such as informational, navigational, commercial, or transactional searches so we can match the perfect content to the perfect terms for the best chance to rank and convert customers.
After we’ve gathered a tremendous amount of data we have to clean that data up to be as actionable as possible for you. We map all of our keywords to their recommended use cases, whether they be to target commercial pages or content assets throughout the site. We give direction on what pages need to be updated and what assets need to be created new — and how they should be targeted.
Once we’ve mapped all of our recommendations out in as actionable a format as possible we deliver that data to you on a call, explaining our findings, and the logic behind our recommendations, and discussing the next steps to implementation - iterating the list over time as we progress through our project together.
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See how our keyword research services stack up against other agencies.
See what our happy clients have to say about our keyword research services:
“SimpleTiger fits their services around your specific SEO needs. After working with them, I am confident in my own SEO knowledge and can help my team out for quick decisions and questions.”
Organic traffic increase to link building target pages in the first 2 months.
Total ranking position increase in the first 2 months.
I think what I appreciate most about SimpleTiger is that they are data-driven, they know our business inside-out which is very rare to find in an agency partner
New keywords ranking in the first 12 months
Increase in keywords ranking on the first page in 12 months
"Our experience working with the SimpleTiger team has been excellent. I’m happy with the transparent communication and how their team is proactive in pursuing links and aggressively boosting the rankings of our keywords that are most likely to convert. The monthly reporting is thorough and appreciated, I always feel like I know what is being done and why. All-in-all, I completely trust the SimpleTiger team to work for us and produce results."
Increase in organic traffic over the first 5 months, an increase of 20,000 new users.
Increase in organic traffic over the first 12 months, an increase of over 70,000 new users.
"Sean quickly analyzed our site, market, and competition, then came back with a great list of ways to significantly increase our traffic. He’s easily one of the fastest and smartest marketers I’ve worked with."
Improvement in organic traffic in 6 months, from 171,000 visitors to 256,000 visitors.
Increase in total conversions from organic traffic to the email list in 6 months.
They are so good at our business. I never cease to be amazed at how they have all of the numbers and all of the analysis top of mind. Whenever you call, whenever you have a question, they're just so immersed in our business and SEO for our business that they are an extension of our team.
New keywords ranking in the first 12 months
Increase in keywords ranking on the first page in 12 months
We hired SimpleTiger to help us gain traction for specific keywords from a competitor of ours that shut down, Adobe FormsCentral. Almost all our rankings for Adobe FormsCentral keywords increased across the board. It also helped our overall search rankings. SimpleTiger also has excellent connections within the press and was able to land us features on Inc.com, The Huffington Post, Business.com, Digital Journal, and Forbes.
Ranking for primary target keyword in 2 months.
Increase in organic traffic to the primary page target in 2 months.
"Sean is a stellar marketer. He is a fixture in content, SEO, and inbound marketing circles for his leadership and quality of work. Several times I’ve been asked for marketing consulting recommendations, and Sean is always first to mind and first on my list. I have a ton of confidence in his work and professionalism, and I recommend him and his team at SimpleTiger very highly."
Our Keyword Research services can either be purchased individually or wrapped together in one of our comprehensive SEO project packages.
Focused on strategy, consulting & data intelligence. Perfect for a team with in-house production capabilities that just needs objective direction and guidance.
Comprehensive project with everything needed to rank, including strategy, consulting, data intelligence, content production and link building. Perfect for a fully-outsourced solution.
Everything from the growth project but with an aggressive rate of strategy, consulting, content production, and link building all focused on dominating your market. Perfect for highly funded businesses looking to leapfrog the current market leaders.
Using our keyword research process and proprietary AI-powered keyword mapping algorithm, we scrape thousands of keyword opportunities and batch them based on how Google sees the keywords you’re looking to target, and where you currently rank. This report will give your team direct actionable insight into the best opportunities for immediate optimization and long-term content creation to dominate your market in organic search.
Wrap our Keyword Targeting Matrix report into a stand-alone project with other service items like content calendars, content creation, link building, or other service items.
Keyword research is the process of identifying the words and phrases that people use to search for information online. This research is crucial for businesses and individuals who want to improve their online visibility, as it allows them to identify the terms and phrases that potential customers are using to find their products or services. Keyword research can help businesses to: Understand their target audience: By identifying the keywords and phrases that their target audience is using, businesses can gain valuable insights into their customers' needs and interests. Optimize their website: By including relevant keywords in their website content, businesses can improve their search engine rankings and attract more organic traffic to their site. Improve their advertising campaigns: By targeting the right keywords in their advertising campaigns, businesses can improve the relevancy of their ads and increase their click-through rates. Overall, keyword research is an important step in any online marketing strategy, as it helps businesses to connect with their target audience, improve their online visibility, and ultimately drive more sales and revenue.
Keyword Research (sometimes referred to as SEO keyword research, keyword analysis, or keyword strategy) is the process used to identify search terms people enter as queries to find answers to questions, products, reviews, services, or websites relevant to their query on search engines such as Google. Search engine optimization (SEO) consultants find these keywords as part of a service in order to optimize pages for specific queries to increase their organic traffic and conversions from search engines.
SEO (Search Engine Optimization) and keyword research are related concepts, but they are not the same thing. Keyword research is a specific aspect of SEO that involves identifying the terms and phrases that people use to search for information online. This research helps businesses to optimize their website content and advertising campaigns to improve their search engine rankings and attract more organic traffic. SEO, on the other hand, is a broader term that refers to the process of optimizing a website or online content to improve its visibility and search engine rankings. This process involves a range of tactics, including keyword research, content creation, link building, and technical optimization. In other words, keyword research is a critical component of SEO, but it is just one piece of the puzzle. To achieve success with SEO, businesses need to use a range of tactics and strategies to improve their online visibility and attract more organic traffic to their site.
Pricing typically varies by the scale of the research being done, the size of the target market, the number of competitors to analyze, the person or entity doing the research, the complexity of the tools being utilized, and whether the service is being included as part of a larger SEO project package or not. Keyword research intelligence is one of the most crucial parts of any SEO project, and so the cost associated with keyword research is typically predicated on its value as a data intelligence tool to power other efforts for organic growth.
While there is certainly value in doing keyword research on your own, a keyword research service can offer a range of benefits that can help you to achieve better results in less time. Such as: Expertise: Keyword research services are typically run by experts who have years of experience in the field. These experts know how to identify the best keywords for your business and how to optimize your website content and advertising campaigns to improve your search engine rankings. Tools and technology: Keyword research services often have access to advanced tools and technology that can help them to conduct more comprehensive and accurate research. These tools can save you time and effort, while also helping you to identify more relevant and profitable keywords. Focus: Keyword research can be a time-consuming and complex process, and it's not always easy to stay focused on the task at hand. By outsourcing this work to a keyword research service, you can free up your time and energy to focus on other aspects of your business. Results: Ultimately, the goal of keyword research is to drive more traffic to your website and generate more sales and revenue. A professional keyword research service can help you to achieve these goals more effectively and efficiently than if you were to do the research on your own.
Search engine optimization (SEO) consultants find keywords as part of a service in order to optimize pages for specific queries to increase their organic traffic and conversions from search engines. Typically a keyword researcher would work to understand a business or organization and the needs or queries a potential customer or visitor might search to find said business or organization, then work to find data to find which keywords are most often searched and have the highest opportunity to optimize around to increase organic rankings and traffic.
PPC (or pay-per-click) keyword research is done vastly in the same way that SEO keyword research is done, only PPC specialists typically pay far more attention to cost-per-click metrics to ensure that their spending is highly efficient and optimized for the highest potential conversion with the lowest necessary cost.
The process of identifying the best keywords for your business will depend on a range of factors, including your industry, your goals, and the preferences of your target audience. Our keyword research service can help you to navigate this process and identify the keywords that are most likely to drive success for your business.
SimpleTiger’s keyword research services include research performed by our strategists utilizing our proprietary toolset which utilizes custom algorithms and machine learning to batch and prioritize keyword targets based on current rankings of the sites we perform keyword research for, and based on the direct ranking landscape of the terms we analyze, exactly how Google sees them. We then map the keyword intent and use case to each keyword target, so that our clients understand exactly what Google sees as relevant for each keyword target, what type of content should be utilized for each, and how extensive that content needs to cover that keyword. This leads to direct recommendations on page-level optimization as well as content creation which drive our keyword research into action. We then follow up on this action with reporting and analysis, constantly coming back to our ranking performance to see what additional adjustments should be made, what improvements could be had, and where we need to focus our efforts next.
SEO (Search Engine Optimization) and keyword research are related concepts, but they are not the same thing. Keyword research is a specific aspect of SEO that involves identifying the terms and phrases that people use to search for information online. This research helps businesses to optimize their website content and advertising campaigns to improve their search engine rankings and attract more organic traffic. SEO, on the other hand, is a broader term that refers to the process of optimizing a website or online content to improve its visibility and search engine rankings. This process involves a range of tactics, including keyword research, content creation, link building, and technical optimization. In other words, keyword research is a critical component of SEO, but it is just one piece of the puzzle. To achieve success with SEO, businesses need to use a range of tactics and strategies to improve their online visibility and attract more organic traffic to their site.
While there is certainly value in doing keyword research on your own, a keyword research service can offer a range of benefits that can help you to achieve better results in less time. Such as:1. Expertise: Keyword research services are typically run by experts who have years of experience in the field. These experts know how to identify the best keywords for your business and how to optimize your website content and advertising campaigns to improve your search engine rankings.2. Tools and technology: Keyword research services often have access to advanced tools and technology that can help them to conduct more comprehensive and accurate research. These tools can save you time and effort, while also helping you to identify more relevant and profitable keywords.3. Focus: Keyword research can be a time-consuming and complex process, and it can be challenging to stay focused on the task at hand. By outsourcing this work to a keyword research service, you can free up your time and energy to focus on other aspects of your business.4. Results: Ultimately, the goal of keyword research is to drive more traffic to your website and generate more sales and revenue. A professional keyword research service can help you to achieve these goals more effectively and efficiently than if you were to do the research on your own.
We use a mix of best-in-class industry standard tools like Ahrefs, as well as our own proprietary clustering, batching, and prioritization algorithm which utilizes machine learning and AI for intent mapping and page scoring. We then use a myriad of tools for communicating optimization updates, reporting on keyword improvements, and new content creation.
Keyword research is a process of identifying and analyzing search terms and phrases that people use to find information, products or services online. In the context of Search Engine Optimization (SEO), keyword research is the foundation of any successful SEO strategy. It involves researching and analyzing popular search terms and phrases that are relevant to a particular business or industry, and then incorporating those keywords into website content and other digital marketing efforts. Keyword research allows website owners to understand what their target audience is searching for and what words they use to find it. By using this information, website owners can optimize their website content and other digital marketing efforts to align with the target audience's search intent and increase their visibility in search engine results pages (SERPs). Effective keyword research helps businesses to rank higher in search engines, drive more targeted traffic to their website, and ultimately increase conversions and sales.
The process of identifying the best keywords for your business will depend on a range of factors, including your industry, your goals, and the preferences of your target audience. Our keyword research service can help you to navigate this process and identify the keywords that are most likely to drive success for your business.
No, we make no guarantees for clicks or traffic from keywords we recommend, however, we use best-in-class tools with the best possible data available to us to predict the potential volume and click percentage possible from the keywords we recommend.
Yes, we offer ongoing keyword research, tracking, and optimization services as part of all of our bundled SEO project packages. See our pricing page for more information.
Short-tail keywords: Also known as "head" keywords, these are usually one or two words long and are highly competitive. Examples include "shoes," "laptops," and "food." Long-tail keywords: These are longer phrases containing three or more words that are more specific and less competitive. Examples include "best running shoes for women," "affordable gaming laptops," and "healthy vegan food recipes." Branded keywords: These are keywords that include a company or brand name, such as "Nike shoes" or "Apple laptops." These keywords are usually highly targeted and have a lower competition rate. Geo-targeted keywords: These are keywords that include a specific location or region, such as "restaurants in New York City" or "best hotels in London." These keywords are useful for local businesses targeting customers in a specific area.
There are many types of keywords, whether they be classified by length, location, brand, or intent, though some of those would be:- Informational: These keywords are used as searches looking for answers to a question, or general information on a topic. Examples would be “how to shoot a basketball”, or “what is keyword research?”- Navigational: These keywords are used to find a specific page on the web, a person, or a physical location. Examples would be: “simpletiger.com” or “steph curry instagram”- Commercial: These keywords are used to find information about brands, products, or services. Examples would be: “best basketball shoes”, “bmw vs mercedes”, or “crm software”- Transactional: These keywords are used when trying to make a purchase or take action. Examples would be: “buy basketball shoes”, “CRM software signup”, “flower delivery near me”, or “project management system demo”- Short-tail keywords: Also known as "head" keywords, these are usually one or two words long and are highly competitive. Examples include "shoes," "laptops," and "food."- Long-tail keywords: These are longer phrases containing three or more words that are more specific and less competitive. Examples include "best running shoes for women," "affordable gaming laptops," and "healthy vegan food recipes."- Branded keywords: These are keywords that include a company or brand name, such as "Nike shoes" or "Apple laptops." These keywords are usually highly targeted and have a lower competition rate.- Geo-targeted keywords: These are keywords that include a specific location or region, such as "restaurants in New York City" or "best hotels in London." These keywords are useful for local businesses targeting customers in a specific area.
Search volume: This refers to the number of searches a keyword receives within a specific timeframe. It is important to choose keywords with a high search volume to ensure that your content will be seen by a large audience. Competition: This refers to how difficult it is to rank for a particular keyword. High competition means there are many other websites competing for the same keyword. It is important to choose keywords with low competition to increase the chances of ranking well in search engine results. Relevance: This refers to how closely a keyword relates to your content or business. It is important to choose keywords that are relevant to your content or business to attract the right audience and increase engagement.