Paid Search (PPC) Services for SaaS
Predictably scale your SaaS with our paid search services focused on increasing the efficiency of lead generation from every dollar spent, informed by our proprietary AI-powered keyword intelligence.
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Paid search services driving predictable conversion growth
Paid search is the most predictable marketing channel a SaaS business can use to scale up, but there are levels to PPC performance. Our paid search services uncover the best keyword targets then build highly efficient ad campaigns and optimize those campaigns over time, continually iterating while reporting on progress. All while you focus on scaling your SaaS business.
Keyword Research
We analyze thousands of potential keyword targets using our own proprietary clustering, batching, and prioritization algorithm that utilizes machine learning and AI to determine the best possible keyword targets to have the highest possible efficiency and conversion rate for your PPC campaigns. Through this process, we’re also able to uncover negative keywords which should be avoided to increase efficiency.
Paid Search Account Build
We set up and build the initial PPC account using our keyword research and data intelligence, through a proprietary process that helps us understand your industry in an innate way. We ensure all of our campaigns are targeting appropriate pages, and that all conversion goals are set up for performance tracking and iteration.
Paid Search Account Optimization
We optimize your campaigns to increase budget utilization efficiency and reduce cost per click by making quality score improvements, improving click-through rates, reducing wasted spend, and increasing efficiency by adding negative keyword targets and improving on-page optimization for ad campaign page targets.
Paid Search Management
We manage, optimize, and iterate on your PPC campaigns over time, constantly adjusting budgets, doubling down on campaigns that are having better traction than others, warming up new page targets, and improving ad spend efficiency while increasing conversions over time. This is a fully done-for-you service.
Paid Search Reporting
We report on the progress of our project to you using a live ad dashboard and strategy-led monthly reports, with direct 24/7 access to your PPC manager via Slack. We use these reports to relay the performance and progress of our paid search projects, give further guidance, and add additional targets over time.
Landing Page Creation & Optimization
Either in a one-time engagement or wrapped into our recurring paid search management projects we help ideate, optimize, and create landing pages that increase the efficiency and effectiveness of our paid search projects by reducing cost per click and increasing conversion rates. These landing pages can either be specific for PPC or also wrapped into beneficial ranking targets for SEO, synergizing with our SEO service packages.
PPC Account Audits
If you have a current ad account set up that you feel could be performing better, we can perform account audits, analyzing the account for optimization opportunities to increase the efficiency and effectiveness of your ad campaigns. We offer paid search, paid social, and omnichannel account audits — which are typically a great way to start a PPC project with us if you already have current accounts running PPC ads.
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