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"My shoulders dropped a lot because I knew that I had somebody who had my back."


Focus on metrics that matter. Our data-driven strategy pinpoints how and where your high-intent customers search, which content drives conversions, and how to outperform competitors for revenue-generating terms.
We create content that converts into demos and trials in your pipeline. We match content to the ideal stage in the buyer journey and make it visible when and where your customers search.
We optimize your technical setup to remove any obstacles to rank, and to improve on-site engagement. We address issues like crawlability, core web vitals and schema improvements to ensure your site performs best when it needs to.
Boost rankings with high-impact links from top industry sites. Our network enhances your authority where buyers search - growing organic and AI search vsibility.
We help you analyze, track, engage, and interact with your community where they are - and where AI search & Google learns from.
We help you control and grow your visibility on ChatGPT, Perplexity, Claude, Gemini & Google AI Overviews. AI Search strategies help SaaS businesses dominate both traditional & AI search results.










AI Search has changed the game, and your SEO strategy needs to change with it. We'll provide you with a free audit & opportunity assessment so you can see how you show up on Google, ChatGPT, Perplexity, Claude, Gemini and more today, and how we can grow that for you.


Watch your AI & organic search presence evolve into a predictable flow of qualified leads and demos filling your pipeline.
We analyze your current market position, identify quick wins, and map out high-impact opportunities that will drive revenue growth quickly through search.
Get a clear, actionable plan showing exactly how we'll help you achieve your revenue targets through AI & organic search
We target the highest-ROI opportunities first, ensuring every action drives meaningful progress toward your growth goals.
Transform strategy into results with swift, precise implementation that starts delivering value from day one.
We analyze your business, your target market, and get to know your ICPs then investigate your competition across AI & traditional search to find all opportunities to grow quickly with SEO & AEO.
Quick wins come first - we'll identify high-impact technical fixes, and content optimizations that can start driving qualified deals within weeks, not months.
We'll expand and optimize your content assets, build high-impact backlinks to grow authority across SEO keywords and AI search, and optimize conversion paths to transform visitors into revenue.
We constantly improve your SEO & AI search channel through consistent iteration and adjustments including targeting refinement, CRO recommendations for high intent pages, and content expansion + improvements over time.
We track performance across your channels into a unified pipeline intelligence platform that allows us to clearly track attribution, ramp up what works, and focus on compounding results over time.
See how we stack up against other SaaS SEO agencies.
We spot market shifts as they happen across the SaaS & AI search industry, helping you capture new opportunities before competitors notice them.
Your complex product deserves expert writers. Get content that speaks directly to your buyers' needs at each step in the buyers journey and drives qualified pipeline growth.
No more waiting months for SEO changes. We work at your development team's pace and handle technical updates directly to accelerate results.
Skip the SEO busywork. We target opportunities that drive demos and trials first, turning search traffic into revenue faster.
Stand out in your crowded market. We find gaps in competitor strategies and turn them into streams of qualified leads for your business.
Get instant access to your dedicated growth team through Slack. We become an extension of your team, aligned with your revenue goals.
Track every action & find every deliverable through our client portal. Always know exactly what we're doing to drive growth for your business.
Direct real-time reporting dashboards tracking all the metrics that matter most to your AI & organic search growth.
Gelato wanted to dominate its organic search market. We helped them rapidly grow, starting with in-depth competitive research, strategic consulting, technical SEO, and UX optimization. After a strong foundation was set we focused on content creation, iteration, and promotion through link building. We achieved a 1200% increase in first-page keyword rankings in 12 months with a 3:1 ROI in the first year.
New keywords ranking in the first 12 months
Increase in keywords ranking on the first page in 12 months
We performed detailed keyword research and on-page optimization, followed by link building and ongoing consulting to provide a 127% increase in organic traffic to integration pages within 2 months.
Organic traffic increase to link building target pages in the first 2 months.
Total ranking position increase in the first 2 months.
We helped Invoca, an AI-powered conversation analytics platform, accelerate organic and AI search growth through a comprehensive SEO strategy that included technical optimization, content development, AI-search optimization (GEO), competitive analysis, and ongoing reporting. As a result, Invoca achieved a 41:1 ROI with $3M in pipeline revenue and 600,000+ organic site visits from AI & traditional search, as well as a 22.5% share of voice leadership in AI search—with over $500,000 in new pipeline coming from AI-search alone in 10 months.
Invoca achieved a 41:1 ROI over the first 10 months
in revenue generated through AI & organic search in 2025
We cleaned up technical issues and used high authority link building to get JotForm links on Inc.com, The Huffington Post, Business.com, Digital Journal, and Forbes, which helped their main keyword rank #1 in 2 months.
Ranking for primary target keyword in 2 months.
Increase in organic traffic to the primary page target in 2 months.
Every business is selling to people at the end of the day, and Google is trying to present the best content to every searcher. We know how to bridge the gap between what Google wants to rank and what a customer wants to read, watch, or interact with to finally make a buying decision.
Get search traffic that fills your demo calendar. Our expertise in B2B buyer journeys helps attract decision-makers actively looking for solutions like yours.
Capture high-volume consumer searches that drive trial signups. We identify untapped market gaps and optimize for terms your competitors miss.
Reach both businesses and consumers effectively. Whether you're in fintech, marketplaces, or education, we align your content with each audience's unique search intent.
Build your SEO foundation right. Get a focused strategy and hands-on guidance to attract your first organic customers without wasting resources.
Scale your organic growth. We adapt to your needs - whether you need strategic direction for your team or full execution support to accelerate results.
Maximize market share. We've helped leading SaaS brands expand into new markets and dominate competitive search terms at scale.
We customize each of our packages to your specific needs
Focused on strategy, consulting & data intelligence. Perfect for a team with in-house production capabilities that just needs objective direction and guidance.
Comprehensive projects with everything needed to rank, including strategy, consulting, data intelligence, content production and link building. Perfect for a fully-outsourced solution.
Everything from the growth project but with an aggressive rate of strategy, consulting, content production, and link building all focused on dominating your market. Perfect for highly funded businesses looking to leapfrog the current market leaders.
Keyword research is the process of identifying the words and phrases that people use to search for information online. This research is crucial for businesses and individuals who want to improve their online visibility, as it allows them to identify the terms and phrases that potential customers are using to find their products or services. Keyword research can help businesses to: Understand their target audience: By identifying the keywords and phrases that their target audience is using, businesses can gain valuable insights into their customers' needs and interests. Optimize their website: By including relevant keywords in their website content, businesses can improve their search engine rankings and attract more organic traffic to their site. Improve their advertising campaigns: By targeting the right keywords in their advertising campaigns, businesses can improve the relevancy of their ads and increase their click-through rates. Overall, keyword research is an important step in any online marketing strategy, as it helps businesses to connect with their target audience, improve their online visibility, and ultimately drive more sales and revenue.
SaaS SEO is the practice of improving the way a SaaS (software as a service) website ranks in search engines like Google in an effort to get more organic traffic to the SaaS website. SaaS SEO (search engine optimization) is popular because the business model of SaaS companies is distinct from others such as ecommerce, local businesses, professional services, etc. SEO is a popular marketing methodology because the value of organic traffic is high due to the highly-target nature of searchers.
A SaaS SEO agency is a type of marketing agency that specializes entirely in Search Engine Optimization (SEO) for a Software as a Service (SaaS) company. The reason some agencies focus just on SEO is because of the various challenges and uphill battles that are required for SEO to be successful compared to other marketing channels.
Getting customers is the single most important thing in a SaaS business, and SEO provides the highest-quality traffic of people actively searching for your SaaS product or solution. Many of our clients have gone on to receive further B and C rounds of funding, be acquired, or go public after working with us on an SEO campaign. This means SEO was crucial to their growth and success and one of the main ways they grew their customer base. SEO is critical to an effective SaaS business.
While prices vary significantly and range from a few hundred dollars per month to tens of thousands, you get what you pay for in the SEO world, unless you’re somehow taken in by a less effective SEO agency. Some agencies know how much to charge for their services better than they know how to perform their services effectively for their clients. Because of this, we’ve written a piece specifically about our integrity in the SEO industry. For a good SEO agency like SimpleTiger, you can anticipate paying anywhere from $5,000 to $30,000+ per month depending on your size, competition, keywords, capabilities, and goals.
When working with a SaaS SEO agency like SimpleTiger, you no longer have to worry about hiring a full team responsible for organic search growth, which for a quality team could be upwards of 5-10 full time employees for a reasonable sized team. It’s a SaaS SEO agency’s job to focus entirely on understanding the most effective strategies and tactics that are required for your site to perform well in organic search and have processes to perform at scale for clients. We’ve developed our processes and playbooks over 15 years so you don’t have to start from scratch trying to perform in SEO internally.
Well, we’re biased, but the best SEO service provider is the one that focuses obsessively on the 4 Part SEO Framework necessary to perform well in SEO for a SaaS company. Look at how long the agency has been in business because the longer the better. SimpleTiger has over 15 years of experience helping SaaS companies with SEO, so we outpace any of the other top-ranking agencies in our space on experience alone. You’ll also want to find an agency that believes in its core values and adheres to them every step of the way.
There are two main reasons why SEO helps SaaS conversion rates: SEO is still the highest-converting top-of-funnel marketing channel by far. If your business isn’t converting as many visitors to your site as you think it should, it could be due to your traffic sources as well as several on-site factors. The traffic coming from organic is highly targeted, pre-qualified traffic that’s already more likely to convert just based on the channel through which they found your brand.The second reason why SEO helps SaaS companies convert well is that to do SEO properly you also need to make optimizations to your site that will effectively improve your conversion rates. For example, Google weighs site load time very heavily, as well as user engagement. If users on your site engage with your site better (meaning you have several things for them to engage with on your site and they do) than your competitors’ sites then your site will rank better. Also, if your site loads faster than your competitors’ sites, then users will likely engage with your site more meaning you’ll rank better for both reasons. These are just a few ways SEO will improve your site’s conversion rate for your SaaS company.
The Product Led SEO strategy for SaaS companies is a great way to help your site rank better, where you focus on the content on your site like a product in and of itself. This means you spend more time planning out, developing, and improving content on your site to help your target users better understand your industry, the solutions you provide, tips and strategies on how to get the value of your product as well as tangential items around your product. When you focus obsessively on content for your SaaS company, and how this content answers the keyword queries of your target customers, then you’ll find the winning SEO strategy for SaaS companies.
Keyword Research is the single-greatest step in the beginning of a SaaS SEO strategy. You’ll ultimately need to begin with keyword research to make sure you’re going after the right keywords in Google. Without doing this first, your SEO strategy will not have a rudder nor a direction to head in. Keywords are the basis of how people use Google, and therefore find the solution they’re looking for. Your SaaS SEO strategy must begin with effective keyword research.
While links are no longer the top-ranking factor in Google, they’re still number two on a long list of ranking factors under User Engagement. Link building tells Google that certain pieces of content around the web (linked to through a link-building effort) are more important and authoritative than others. Of course, you could just wait on getting links naturally, but promoting your brand to others is at the fundamental core of any marketing strategy. This said, link building helps promote your brand, but also provides you with authoritative signals that tell Google your site is more important than others and should therefore outrank the others. Besides a high-quality content strategy and excellent user engagement on your site, links are still very critical in any effective SaaS SEO strategy.
70% of online marketers describe content marketing as their most effective SEO tactic, and it's no different for us. We help our customers prioritize, create, optimize, update, and promote their content using our proprietary processes and machine learning algorithm which helps cluster, batch, and prioritize keyword targets your business already ranks for and should rank for. We know exactly what content to create and optimize for our customers, leading to faster results than any other SEO provider in the industry.
SimpleTiger offers strategic editorial link-building services which mean we get our clients listed in various publications that still have a lot of authority within Google. We also provide guest posting options that help our clients’ content appear on sites where they otherwise wouldn’t be able to be featured. We have several different strategies and approaches we employ for link building, but the result is typically the same; several high-quality links pointing at key pieces of content on your site optimized for your target keywords and providing a good experience for searchers with high intent.
We’ve worked with companies as small as solo-founder seed-stage startups through to industry-dominating, publicly-traded SaaS SEO companies. Our main target is companies in the mid-market which typically means $20m-$100m in ARR (annual recurring revenue). We usually work with SaaS companies that have received their Seed or Series A rounds and help them grow enough revenue to receive their Series B, or Series C rounds, charging them up to market dominance when they invest more heavily in content, links, and more advanced SEO strategies. We’ve worked with a variety of industries and solutions types among the SaaS community, from CRMs to healthcare software, ERPs, business management tools, tools that streamline operations, AI and Big Data SaaS companies, etc. Our list of clientele is constantly growing along with our industry expertise within the SaaS community.
Once you know your target keywords, produce the content for those keywords, and optimize your site to function well so it ranks in Google, you’ve also provided several resources that can all be utilized in several other marketing channels. For example, the keywords you want to target can also be used in Paid Search through Google Ads to drive searchers to landing pages on your site designed to convert and drive leads into your inbound marketing funnel. Next, you’ve got high-quality content that speaks directly to your target audience, converting them into subscribers and eventually paying customers. This content can be promoted on social networks like Facebook, Instagram, Twitter, LinkedIn, etc. You can also send this content to your email list further driving engagement and top-of-mind awareness which will drive conversions. You’ve now repurposed the content on your site in several different channels. Finally, the optimization of your site from both a technical and content perspective means that you’ll automatically begin converting users from all of your other marketing channels just based on the conversion improvements on your site. SaaS SEO, as you can see, drives results across all marketing channels.
SEO serves as the base marketing strategy under your entire inbound marketing strategy by laying the bedrock of keyword understanding behind your target audience, the content they’re looking for, where they’re looking for this content (link targets), and ensuring they have a smooth customer experience throughout the use of your website. Since SaaS companies are usually entirely online, this means the customer experience usually is entirely an online experience, so the better you can drive engagement with your site, the better you’ll perform in SEO. This is the ultimate core of inbound marketing as well, so really SEO is inbound marketing in its purest definition. As stated above, once you’ve developed a solid SEO strategy, it can feed all of your other marketing channels with quality content, link placements, and promotion, smooth experiences driving more leads, SQLs, and demos, etc.
You can see our full team on our “our team” page, as we’re always changing in size it would be difficult to always keep FAQs up to date, but we’re a fully U.S.-based, remote company filled with professionals with several years in the SEO industry helping SaaS companies succeed. Your team will be made up of about 3-6 dedicated specialists at any moment, and we try to keep our client roster small enough to make sure we’re able to provide a high-touch experience to our clients as their outsourced SEO, content, and link building department. Besides our market-leading and industry-dominating strategies with over 15 years of proven track record, we also provide all of the delivery items that are necessary for your SaaS company to perform well in search. We provide content production, link building, and technical and content optimization on your site as a basic part of our projects. We can provide as much or as little of all of these items as is needed for your business to perform.
We offer more than just SEO, we cover paid search and social as well!