Invoca

Invoca is a revenue execution platform that connects marketing and sales teams to help them track and optimize the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.

Marketing leaders have issues tracking the phone call conversions their campaigns drive. This leaves them unable to prove their full ROI and defend their budgets. It can also lead to them making suboptimal campaign optimization decisions. Contact center managers have issues QAing all of their agents' calls and scoring them fairly. Most only score about 2% of calls, and Invoca’s solution uses AI to automatically score 100% of calls for them according to their criteria. Prospects aren't fully aware that they need the solution. CMOs don't realize they have a gap for phone call attribution. Because of these problems, Invoca wanted to increase these top-level metrics YoY: organic sessions, engaged organic sessions, organic assisted conversions, and stage-one opportunities from organic search.

Starting on our Growth package, we quickly examined Invoca’s total searchable market of keyword topics, analyzed their competitors' best-performing content types, provided a strategy to facilitate significant organic growth in an accelerated timeline, then executed that strategy by crawling, indexation, and enhancing user experience site-wide. Since launching the project, 34 unique, highly relevant referring domain links have been created. A comprehensive SEO strategy was developed and executed to enhance Invoca's search engine visibility, conversions, and revenue. A full technical audit was conducted to identify issues affecting SEO performance, and a conversion rate optimization audit provided valuable UX recommendations. Using this information, a strategy was developed to map commercial pages to focus keywords. Detailed briefs were created to enhance commercial page performance, along with blog briefs to support the creation of high-ranking educational content. Backlinks were built with high-authority websites to boost the rankings of key pages. Ongoing measurement and performance reports were consistently shared to keep internal stakeholders on the client side informed.