Invoca Case Study

Learn the strategy we used to get Invoca:

450%

Increase in YoY organic traffic

$1.5m

Increase in sales pipeline from organic search in 8 months

3000

New keywords ranking 1-10 in 8 months

Download to Learn More

Project Overview

Business

Invoca is a revenue execution platform that connects marketing and sales to optimize the buying journey and drive more revenue. Top brands like Verizon and Mayo Clinic use Invoca to improve engagement and sales. Backed by $184M from leading VCs, Invoca delivers undeniable data for growth. Learn more at www.invoca.com.

‍

Download to Learn More

Problem

Marketing leaders struggle to track call conversions, proving ROI and optimizing campaigns. Contact center managers QA only 2% of calls, while Invoca’s AI scores 100%. Many prospects don’t realize they need call attribution. To address this, Invoca aimed to grow organic sessions, engaged sessions, assisted conversions, and stage-one opportunities YoY.

Download to Learn More

Solution

Starting with our Growth package, we analyzed Invoca’s market, competitors, and SEO gaps to drive organic growth. We optimized crawling, indexation, and UX, built high-quality backlinks, and mapped pages to focus keywords. A full SEO and CRO audit improved visibility, conversions, and revenue, with ongoing performance tracking and reporting.

Download to Learn More

The team is very knowledgeable and will do a full audit of your site to ensure it's adhering to SEO principles.

Derek Anderson

Content Marketing & SEO Manager

Invoca

SimpleTiger helped Invoca achieve a 43% surge in organic sessions, a 45% increase in engaged organic sessions, a 30% improvement in organic conversions, and $1.5 million in sales pipeline generated from organic search in 8 months. With our continued approach to market research and strategic consulting, we were able to pinpoint which UX optimizations would move the needle and research the most effective keyword targets for content. We prioritized content creation and promoted the content we published via link building.

Derek Anderson

Content Marketing & SEO Manager

Invoca

450%

Increase in YoY organic traffic

$1.5m

Increase in sales pipeline from organic search in 8 months

3000

New keywords ranking 1-10 in 8 months

Project Overview

Business

‍

Problem

Solution

The team is very knowledgeable and will do a full audit of your site to ensure it's adhering to SEO principles.

Derek Anderson

Content Marketing & SEO Manager

Invoca

Process

Before the project began we performed extensive keyword research to understand Invoca’s total searchable market, what competitors were doing to effectively rank for hundreds of thousands of keywords, and to loosely understand what on-site opportunities Invoca had that we would have to address.

These on-site challenges are things such as technical issues, user experience improvements, and indexation.

Plan

Creative Direction

After we had a clear picture of the market landscape and unique opportunities we would be working on we proposed to build out 4 links per month and build a quarterly content calendar with content outlines, recommendations, and suggestions on how to rank higher with more relevancy. This plan focused on mapping out intent and keyword topics to all content types on the site, alleviating technical bottlenecks, keeping certain content from ranking as effectively as it could, and actively improving the structure of the site.

Production

Design

Immediately upon the project starting we met with the client for our initial strategy discussion where we aligned on content creation, website architecture changes, blog content creation targets and prioritization, and link-building target approval.

After this call, we hit the ground running on all fronts, collaborating with the client's SEO manager to finalize content and rapidly implement technical improvements sitewide to immediately start growth, as well as start link-building outreach on our end.

Within the first two months, we had articles published, links live, technical and user experience improvements underway, and were already actively pushing keyword improvements!

Iteration

Development

Constant iteration in a project of this magnitude is essential. We constantly examined and analyzed our progression to see where we were having the most efficient growth, and doubled down in those areas.

Our content production and link-building steadily improved, and we continued to improve pages from a technical and keyword-targeting perspective. We built, improved, and revised commercial landing pages covering their core product offerings, and aligned our page optimization recommendations with the types of content we knew drove the most revenue through organic search.

After

Before

Ready to get started?

Schedule a Discovery Call and see how we've helped hundreds of SaaS companies grow!

Schedule a Free Demo

Or learn more about our pricing.

Results

450%

Increase in YoY organic traffic

$1.5m

Increase in sales pipeline from organic search in 8 months

3000

New keywords ranking 1-10 in 8 months

200%

Increase in organic traffic value

Invoca

Conclusion Notes

With our strategic and consultative direction, Invoca will continue to increase its organic sales pipeline. As we help naturally drive more traffic to Invoca.com, we’ve ensured that the user experience of their website adheres to SEO standards and principles. Over time, Google will rank their brand higher and higher, thus appearing in search results more consistently on words related to their business, and competitors in their space as well! Invoca will proceed to capture more market share in the revenue execution and conversation analytics space.

Ready to get started?

Schedule a Discovery Call and see how we've helped hundreds of SaaS companies grow!

Schedule a Free Demo

Or learn more about our pricing.

FAQs

No items found.

Related Case Studies

Link Building

SEO

SaaS Marketing

Content Marketing

Technical SEO

Gelato wanted to dominate its organic search market. We helped them rapidly grow, starting with in-depth competitive research, strategic consulting, technical SEO, and UX optimization. After a strong foundation was set we focused on content creation, iteration, and promotion through link building. We achieved a 1200% increase in first-page keyword rankings in 12 months with a 3:1 ROI in the first year.

75,000

New keywords ranking in the first 12 months

1200%

Increase in keywords ranking on the first page in 12 months

We performed detailed keyword research and on-page optimization, followed by link building and ongoing consulting to provide a 127% increase in organic traffic to integration pages within 2 months.

127%

Organic traffic increase to link building target pages in the first 2 months.

+1320

Total ranking position increase in the first 2 months.