Complete startup marketing services built to scale with you as you grow from early stage startup through to acquisition or IPO.
Identifying the most relevant and high-traffic keywords for your startup's niche using our proprietary machine learning algorithm and process to prioritize keyword opportunities, seeing keyword relevancy overlap in the same way that Google does.
Analyzing competitors' SEO strategies, best assets, and shortcomings to identify opportunities for improvement, and to stay ahead in the competitive landscape. This can also be used to roadmap the fastest route to leapfrog incumbent market leaders.
Enhancing website elements, such as title tags, meta descriptions, header tags, and content structure, to improve search engine visibility and user experience — all of which increase rankings and traffic.
Building high-quality backlinks, improving domain authority, and enhancing brand reputation through techniques like guest blogging, social media marketing, and influencer outreach.
Ensuring the website is optimized for crawling and indexing by search engines, addressing issues like site speed, mobile responsiveness, internationalization, and site architecture.
Developing high-quality, engaging, and keyword-rich content that appeals to both search engines and users, such as blog posts, articles, and infographics.
Regularly review and analyze the website performance to identify issues, recommend improvements, and monitor progress.
Setting up and monitoring key performance indicators (KPIs) through tools like GA4, Search Console, and Ahrefs, providing regular strategy-led reports on website traffic, rankings, and conversions, and offering insights for data-driven decision-making on monthly reporting calls using our interactive dashboards.
Enhancing the website's user experience and conversion funnel to increase the percentage of visitors who take desired actions, such as signing up for newsletters, making purchases, or contacting the business.
Offering guidance and training services to the startup's internal team, assisting them in comprehending and applying SEO best practices.
Ad account creation, optimization, reporting & management for Google, Facebook, Instagram, and LinkedIn.
Our nimble process has been honed over 15 years to provide efficient, effective results for startups of all stages, from seed funded startups through to publicly traded enterprises.
We gather as much information about your SaaS as we possibly can before a project ever begins, either through our free Strategy Session or our paid Roadmap which includes our proprietary keyword research. With this data intelligence, we are able to craft the ideal map for your SaaS SEO journey.
When our projects kick-off we hit the ground running, getting you invited to our project management tools, and gaining access to any additional information we’d need from your team to immediately start providing high-impact recommendations. Every project kicks off with an all-hands call, introducing you to the whole team you’ll be working with and setting expectations for the project moving forward.
Our goal in the first 30 days is to give you a complete understanding of every shortcoming on your site, from a technical, content, and user experience perspective. We prioritize actions based on their potential impact and immediately start executing improvements in those areas.
Depending on the scope of your project, content creation, and link building will also start immediately upon a project starting with the goal of delivering content and live links within the first month, accelerating the speed to keyword rankings and compounding growth.
One of the most important things you can do with any SEO project is to keep a close eye on the performance and use data to adapt as needed. We provide monthly reports with a focus on strategic direction, covering the metrics that matter most to your organic growth, analyzing them for further action, and prioritizing that action with your team.
Every SaaS business is different, and your position in your market will provide unique opportunities. As the project progresses we take a step back and see what is working and what isn’t. We analyze the greatest opportunities for organic growth, then iterate on our strategy. We double down on what we see the most impact from, constantly improving along the way.
Schedule a Discovery Call and see how we've helped hundreds of SaaS companies grow!
Compare us against other startup marketing agencies.
“SimpleTiger fits their services around your specific SEO needs. After working with them, I am confident in my own SEO knowledge and can help my team out for quick decisions and questions.”
Organic traffic increase to link building target pages in the first 2 months.
Total ranking position increase in the first 2 months.
"Our experience working with the SimpleTiger team has been excellent. I’m happy with the transparent communication and how their team is proactive in pursuing links and aggressively boosting the rankings of our keywords that are most likely to convert. The monthly reporting is thorough and appreciated, I always feel like I know what is being done and why. All-in-all, I completely trust the SimpleTiger team to work for us and produce results."
Increase in organic traffic over the first 5 months, an increase of 20,000 new users.
Increase in organic traffic over the first 12 months, an increase of over 70,000 new users.
"Sean quickly analyzed our site, market, and competition, then came back with a great list of ways to significantly increase our traffic. He’s easily one of the fastest and smartest marketers I’ve worked with."
Improvement in organic traffic in 6 months, from 171,000 visitors to 256,000 visitors.
Increase in total conversions from organic traffic to the email list in 6 months.
We really love our new Webflow site made by SimpleTiger. Sergio and his team were great to work with – responsive, patient, and understanding. The design itself came out better than we had even hoped. It communicates the message that we wanted to send beautifully. The structure of the site they put in place allows us to make regular updates without any trouble. We would certainly recommend SimpleTiger to anyone needing to get a quality site done
We hired SimpleTiger to help us gain traction for specific keywords from a competitor of ours that shut down, Adobe FormsCentral. Almost all our rankings for Adobe FormsCentral keywords increased across the board. It also helped our overall search rankings. SimpleTiger also has excellent connections within the press and was able to land us features on Inc.com, The Huffington Post, Business.com, Digital Journal, and Forbes.
Ranking for primary target keyword in 2 months.
Increase in organic traffic to the primary page target in 2 months.
"Sean is a stellar marketer. He is a fixture in content, SEO, and inbound marketing circles for his leadership and quality of work. Several times I’ve been asked for marketing consulting recommendations, and Sean is always first to mind and first on my list. I have a ton of confidence in his work and professionalism, and I recommend him and his team at SimpleTiger very highly."
Perfect for startups that need outside guidance and some production items like content and links.
Perfect for startups that need a fully outsourced solution with content and link building.
Perfect for deeply funded startups that are focused on becoming market-dominant leaders in their category
Perfect for startups that need one-off audits, or content production and link building as a standalone subscription
Perfect for startups that want to synergize PPC efforts with their SEO growth objectives
Startups, specifically SaaS startups are focused on fast-paced innovation, iteration, and growth. We love the challenge of performing at a high pace and showing immediate impact and growth in a channel that has historically been seen as a marathon and not a sprint. It’s no secret that dominant SEO performance does take time, but we focus heavily on the 20% of actions that yield 80% of your results, constantly prioritizing our actions and focusing on what really pushes the bar forward in organic search performance. This combined with the innovative solutions our clients bring to the table makes our work extremely fulfilling.
Startups generally are working against a clock, they have a finite runway at any given moment and have to show growth improvement at every stage. Startups also generally are (as the name implies) just starting out on their organic growth journey. There is a dual goal of showing fast results but also laying out a foundation for dependable long-term performance. We love this challenge and the ability to affect change at a ground level with nimble, innovation-minded people.
We have projects that start seeing noticeable results within a month or two, however as with anything in SEO — it depends. If your site has a significant amount of content but is underperforming, our technical SEO services and on-page optimization may have an immediate massive net effect on your rankings. If you’re starting from scratch you will notice results and growth almost immediately however it will take time to break even on your investment as your website’s organic search assets grow and compound in performance over time. We typically recommend sticking with an SEO project for at least six months because in that time there should be noticeable results and will give a great understanding of how the partnership fits and performs.
SimpleTiger has been around for 15 years, and 2/3 of that time has been 100% focused on SaaS businesses. We have worked with some of the fastest-growing companies on the internet today and helped some of them grow from the ground up by instilling foundational SEO knowledge into their team, and giving direct optimization recommendations or providing content production which helped catapult them into a new stratosphere of traffic and performance. We’ve helped seed-funded businesses go straight through to IPO, and have helped already publicly traded platforms that account for a significant portion of the web's total traffic increase their performance at the highest level.
Yes! Our PPC services are designed from the ground up to be synergistic with our SEO services. We started and scaled as a 100% SEO-specialized agency, referring any PPC leads to outside partner agencies. We realized though that these two services are so closely linked and that we could never get the exact synergy we wanted by referring this work elsewhere, so we built a PPC service how we think it should operate — specifically for SaaS. We use the same proprietary, machine-learning, algorithm-powered process to determine keyword targets for PPC that we use for SEO, gaining far better keyword targeting data intelligence than any of our competitors. This includes negative keywords to avoid and prioritizes the best keywords based on search intent, insuring we’re optimizing the same pages for PPC and SEO, which help facilitate better cost per click and conversion rates which increase spending efficiency and lower your CAC.