ContractWorks

We performed detailed keyword research followed by link building and content production to increase overall organic traffic by 98% in 5 months, and 258% in 12 months with an average ranking improvement of 27 positions per keyword tracked.

Laura Fagundes

Director of Marketing

ContractWorks

98%

Increase in organic traffic over the first 5 months, an increase of 20,000 new users.

258%

Increase in organic traffic over the first 12 months, an increase of over 70,000 new users.

1909

Cumulative increase in rankings to 70 tracked keywords over 12 months, average position improvement of 27 per keyword.

Project Overview

Business

ContractWorks is a contract management software company that helps you store and search for your contracts on the fly in a secure ecosystem at any time. It also allows you to throw together reports very quickly, and get alerts on key contract milestones and expiration dates automatically so you never fall behind on work or payments again.

Problem

Though ContractWorks had superior technology, software, security, and compliance than most of their competitors, they still had a hard time showing up for keywords searches relevant to their services and the features of their services.

Solution

We were brought on to help them increase their search volume site-wide, as well as help them rank better for their highest converting keywords. The initial plan was to lay out a holistic SEO strategy, fix any technical issues, then use content marketing to significantly grow traffic over time.

Process

We started the project off by running a full comprehensive strategy including:

Technical Audit to find anything holding the site back from at a structural level, with on-going Technical Monitoring to ensure no issues popped up over the course of the project.

Keyword Research to determine the best keywords to target the primary pages of the site as well as to establish content topics we could utilize with our content production moving forward.

Content Marketing Strategy that through competitive analysis would tell us what types of content we should be producing at what cadence for the optimal effect.

Off-site Strategy which through competitive analysis let us know where ContractWorks’ competition were getting the majority of their links and the authority of those links so that we could plan our link building accordingly.

Plan

Creative Direction

Since the product was pretty early in its life-cycle when we started this project there wasn’t a lot of organically focused content being produced on the site. We knew at the outset that content production with a consistent content marketing strategy was going to be the main focus of this project in the long run, but wanted to be thorough to ensure the maximum end result by covering all of our basis in the early audit phase of the project.

Production

Design

After establishing a clear outline of what our content should look like, how we should position it to best target ContractWorks’ customers, and which keywords had the greatest opportunity we got to work building content at a consistent, high-paced clip. We had a long list of keywords we wanted to target, and built extensive content around each individual keyword multiple times over to ensure we had content appearing for each individual keyword in multiple variants of search phrases.

Iteration

Development

After

Before

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Results

98%

Increase in organic traffic over the first 5 months, an increase of 20,000 new users.

258%

Increase in organic traffic over the first 12 months, an increase of over 70,000 new users.

1909

Cumulative increase in rankings to 70 tracked keywords over 12 months, average position improvement of 27 per keyword.

500%

Increase in organic traffic over 36 months, an increase of over 210,000 new users.

ContractWorks

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Increase in organic traffic to the primary page target in 2 months.

We performed detailed keyword research and on-page optimization, followed by link building and ongoing consulting to provide a 127% increase in organic traffic to integration pages within 2 months.

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Organic traffic increase to link building target pages in the first 2 months.

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Total ranking position increase in the first 2 months.

Read Case study

ContractWorks

Project Overview

Business

Problem

Solution

Process

Plan

Creative Direction

Production

Design

Iteration

Development

After

Before

Ready to get started?

Results

Conclusion Notes

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FAQs

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