VolunteerMatters Case Study

Learn the strategy we used to get VolunteerMatters:

+73.6%

Increase in keywords YoY

Top 10

Not ranking at all to ranking top 10

for important Industry keywords

+33.8%

Increase in users

Download to Learn More

Project Overview

Business

VolunteerMatters provides organizations with the tools they need to build, grow, and manage successful volunteer programs. Our powerful, easy-to-use platform streamlines volunteer recruitment, scheduling, tracking, and engagement, allowing organizations to focus on their mission while maximizing their impact

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Problem

VolunteerMatters faced challenges in increasing its online visibility, attracting the right audience, and converting website visitors into customers. Despite offering a powerful volunteer management platform, their digital presence was not reaching enough mission-driven organizations in need of their solutions.

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Solution

To overcome these obstacles, VolunteerMatters needed a strategic SEO, PPC, and social media marketing approach to drive targeted traffic, improve search visibility, and establish a stronger brand presence. SimpleTiger was brought in to optimize their digital marketing efforts, ensuring VolunteerMatters could connect with more organizations, generate high-quality leads, and ultimately grow their impact in the volunteer management space.

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VolunteerMatters

Through strategic SEO optimization, SimpleTiger improved VolunteerMatters' search rankings, ensuring that organizations in need of volunteer management solutions could easily discover their platform. Their PPC campaigns delivered targeted traffic, maximizing conversions and ROI while keeping ad spend efficient. Meanwhile, social media marketing efforts increased brand awareness and community engagement, positioning VolunteerMatters as a thought leader in the nonprofit and volunteer management space.

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+73.6%

Increase in keywords YoY

Top 10

Not ranking at all to ranking top 10

for important Industry keywords

+33.8%

Increase in users

Project Overview

Business

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Problem

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Solution

VolunteerMatters

Process

VolunteerMatters partnered with SimpleTiger to enhance its online presence and lead generation. Through SEO optimization, SimpleTiger boosted search rankings, while PPC campaigns drove targeted traffic and improved conversions. Their social media marketing strategy increased engagement and brand awareness, positioning VolunteerMatters as a leader in volunteer management. With a data-driven approach, SimpleTiger helped VolunteerMatters reach more organizations, improve website performance, and drive meaningful growth.

Plan

Creative Direction

To enhance VolunteerMatters' digital presence and drive qualified leads, SimpleTiger will implement a strategic SEO, PPC, and social media marketing plan. This includes optimizing search visibility through targeted SEO improvements, increasing conversions with data-driven PPC campaigns, and boosting engagement and brand awareness through social media marketing. By leveraging market research, keyword optimization, and content-driven strategies, this plan will help VolunteerMatters attract more organizations, improve website performance, and maximize its impact in the volunteer management space.

Production

Design

SimpleTiger executed a comprehensive digital marketing strategy for VolunteerMatters, focusing on SEO, PPC, and social media marketing to drive visibility and engagement. This included producing optimized website content, targeted ad campaigns, and strategic social media posts designed to attract and convert mission-driven organizations. Regular performance analysis and refinements ensured continuous improvement, maximizing VolunteerMatters’ reach, lead generation, and overall impact.

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Iteration

Development

Throughout the campaign, SimpleTiger continuously refined the digital marketing strategy for VolunteerMatters, making iterative adjustments based on performance data. This included optimizing SEO tactics, adjusting PPC targeting and ad creatives, and fine-tuning social media content to increase engagement and drive better results. Regular analysis and feedback loops ensured that each iteration improved VolunteerMatters' reach, lead conversion, and overall effectiveness in the volunteer management space.