The hreflang tag is an HTML attribute that instructs search engines about the linguistic and geographical targeting of a webpage. Essentially, it signals which language and region a particular page is intended for, ensuring that the correct version of a site is presented to users based on their language and location.
An hreflang attribute typically looks like this: hreflang="language_code-COUNTRY_CODE". Here's a breakdown:
For example, for an English version of a page targeted at U.S. audiences, the hreflang tag would be hreflang="en-US".
The hreflang tag is an invaluable tool for websites targeting multiple languages and regions. Proper implementation ensures that users receive content tailored to their language and locale, fostering better engagement and a more personalized user experience. As with all aspects of SEO, attention to detail and adherence to best practices will yield the best results.
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