Sama
After an unsuccessful migration in Wordpress, Sama approached us to create a more robust and easily scalable website that the sales and marketing team could use, along with the request to create a new design that better fit the corporate image of the company for more than 500 pages.
Project Overview
Business
Sama specializes as a training-data firm, primarily dedicated to annotating data for artificial intelligence algorithms. Their services include providing image, video, and sensor data annotation and validation to support machine learning algorithms across various industries. These industries range from automotive and navigation to augmented reality, virtual reality, biotechnology, agriculture, manufacturing, and e-commerce.
Problem
The numerous bugs on the website, along with the numerous plugins, complexity, and poor UX of their previous CMS on their Wordpress site, greatly hindered the task of using and expanding it, requiring a lot of time and making very basic tasks such as creating blog articles or new landing pages very difficult.
Solution
After an extensive analysis of Sama's sitemap and content, as well as their needs in terms of content creation and brand image, we created systems in Figma and Webflow that would facilitate the content creation task for Sama's marketing and sales team. Along with the creation of new components, animations, and illustrations, and an extensive migration of the CMS from Wordpress to Webflow, we enabled Sama to better convey its brand image, offerings, and increase conversions without the need for plugins or external tools.
