Segment
We performed detailed keyword research and on-page optimization, followed by link building and ongoing consulting to provide a 127% increase in organic traffic to integration pages within 2 months.
Organic traffic increase to link building target pages in the first 2 months.
Total ranking position increase in the first 2 months.
Increase in site-wide organic traffic in the first 2 months.
Project Overview
Business
Segment is a customer data infrastructure that allows you to collect and route customer data to hundreds of different marketing, analytics, sales, and data warehousing tools.
Problem
Though Segment had great year-over-year organic growth, it wasn't what they thought it should be and wanted us to look for opportunities for improvement.
Solution
We were able to perform a deep dive through Segment's on-site content, blog content, and keyword targeting to ensure they were focusing on the parts of their site that drove the most traffic for them. We built a plan that their team could operate from for keyword targeting, content production, and technical best practices moving forward. Then we built links to the most important pages on their site from a traffic perspective.
