Gainsight Case Study

Gainsight is the retention engine behind the world’s most customer-centric companies. The Gainsight platform orchestrates the customer journey from onboarding to outcomes. More than 2,000 companies trust Gainsight’s applications and AI agents to drive learning, adoption, community connection, and success for their customers.

Despite category leadership, Gainsight was facing real headwinds heading into our engagement:

• Organic search momentum was eroding against a backdrop of AI Overviews, zero-click SERPs, and a more crowded competitive set on every meaningful customer-success keyword.
• AI search visibility was unmeasured and uncaptured. With buyers increasingly starting research in ChatGPT and Perplexity, Gainsight had no clear read on how often it was being cited, which prompts triggered competitor recommendations, and where the gaps were.
• Content production was distributed across multiple internal teams, with no unified topical authority strategy connecting Essential Guides, blog content, glossary, product pages, and the Pulse conference site.
• Competitive pressure was intensifying — particularly on commercial comparison and solutions queries that drive demo requests.
• The recent acquisitions of Staircase AI and Skilljar created new product-line landing pages that needed full SEO integration into the existing site architecture.

We pitched Gainsight a unified SEO + GEO program built around three pillars:

1. Defend and extend traditional organic dominance on the terms that drive demo intent

2. Build a measurable AI search visibility moat across all major LLMs

3. Compound topical authority through a coordinated content, commercial-page, and link-building engine